{"id":9880,"date":"2021-03-02T11:30:24","date_gmt":"2021-03-02T14:30:24","guid":{"rendered":"https:\/\/abest.com.br\/?p=4859"},"modified":"2024-06-01T14:46:59","modified_gmt":"2024-06-01T17:46:59","slug":"wasabi-expressao-do-feminino-e-o-pilar-da-sustentabilidade-agora-em-ipanema","status":"publish","type":"post","link":"https:\/\/abest.com.br\/en\/noticias\/abest\/wasabi-expressao-do-feminino-e-o-pilar-da-sustentabilidade-agora-em-ipanema\/","title":{"rendered":"Wasabi, manifestation of the feminine and a pillar of sustainability now in Ipanema neighborhood"},"content":{"rendered":"<\/p>\n\n\n\n

Made by women, for women casual-elegant Wasabi fashion brand is an injection of energy to the active and dynamic personality of women in urban centers, and brings empowerment, creativity and female complicity.<\/p>\n\n\n\n

The brand carries contemporary dresses, skirts and tailored pieces with smart and vibrant all over prints, spreading the power of the feminine and connecting people.<\/p>\n\n\n\n

Recently featured by the biggest trend platform WGSN, Wasabi shows sustainability as a differential and a fundamental pillar of the brand as \u201cit does good to wear\u201d.<\/p>\n\n\n\n

Since 2016, with the impact of the fashion industry on the environment, the brand has banned polyester from manufacturing, focusing on natural fibers: cotton, linen and silk. In addition, 80% of the viscose and acetates used are from reforestation wood, and almost all of them are purchased from suppliers with certificates, and 80% of the dyes and components used in the dyeing process are certified, biodegradable and water-soluble.<\/p>\n\n\n\n

At each new collection Wasabi introduces a fine artist to work on prints and inspirations, with the idea of cultural appreciation in the creation of \u201cartistic interventions\u201d, in which case, clothing becomes the support of visual poetics. \u201cOur culture is our heritage and we must celebrate it\u201d.<\/p>\n\n\n\n

Located in the Fashion Mall, Rio de Janeiro, the brand values local labor and economically strengthen its communities. The big news in 2021 is the opening of a new location in the Ipanema neighborhood for modern consumers looking for handcrafted pieces with design and natural fabrics as a way of expressing the feminine.<\/p>\n\n\n\n

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