{"id":9966,"date":"2021-06-12T09:06:11","date_gmt":"2021-06-12T12:06:11","guid":{"rendered":"https:\/\/abest.com.br\/?p=5311"},"modified":"2024-06-01T15:12:22","modified_gmt":"2024-06-01T18:12:22","slug":"misci","status":"publish","type":"post","link":"https:\/\/abest.com.br\/en\/associado\/misci\/","title":{"rendered":"Misci"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-khp7toan-fd5c500b16ea1b3d4d71b7da2f10cc46 main_color avia-section-small avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  justificado avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-9966'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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modern-centered  avia-builder-el-4  el_after_av_hr  el_before_av_hr'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Misci <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7ok03-3c58a034a654be10b896cc848038d725\">\n#top .hr.hr-invisible.av-khp7ok03-3c58a034a654be10b896cc848038d725{\nmargin-top:-35px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-khp7ok03-3c58a034a654be10b896cc848038d725 hr-invisible  avia-builder-el-5  el_after_av_heading  avia-builder-el-last'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7vu89w-c7b7d36ad8c030a602aa9310af363db6\">\n.flex_column.av-7vu89w-c7b7d36ad8c030a602aa9310af363db6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7vu89w-c7b7d36ad8c030a602aa9310af363db6 av_one_fourth  avia-builder-el-6  el_after_av_one_half  el_before_av_one_fourth  no_margin flex_column_div av-zero-column-padding'     ><\/div><div class='flex_column_table av-khp7q62y-0399223554f28f427be8e1c33f4094a7 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7q62y-0399223554f28f427be8e1c33f4094a7\">\n.flex_column.av-khp7q62y-0399223554f28f427be8e1c33f4094a7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-khp7q62y-0399223554f28f427be8e1c33f4094a7 av_one_fourth  avia-builder-el-7  el_after_av_one_fourth  el_before_av_one_fourth  first no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/06\/misci-686x1030.jpg\" data-srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/06\/misci-686x1030.jpg 686w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/06\/misci-200x300.jpg 200w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/06\/misci-470x705.jpg 470w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/06\/misci.jpg 733w\" data-sizes=\"(max-width: 686px) 100vw, 686px\" class='avia_image'  aria-label='misci'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5981 avia-img-lazy-loading-not-5981 avia_image' src=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/06\/misci.jpg\" alt='' title='misci'  height=\"1100\" width=\"733\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/abest.com.br\/wp-content\/uploads\/2021\/06\/misci.jpg 733w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/06\/misci-200x300.jpg 200w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/06\/misci-686x1030.jpg 686w, https:\/\/abest.com.br\/wp-content\/uploads\/2021\/06\/misci-470x705.jpg 470w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/a><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7scxw-7da77b6b0f8a87470a9ca97a98a763bd\">\n.flex_column.av-khp7scxw-7da77b6b0f8a87470a9ca97a98a763bd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 1%;\n}\n<\/style>\n<div  class='flex_column av-khp7scxw-7da77b6b0f8a87470a9ca97a98a763bd av_one_fourth  avia-builder-el-10  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_table_cell av-equal-height-column av-align-middle  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7ok03-8d766a093c6245ccdc6930743c24dcb3\">\n#top .hr.hr-invisible.av-khp7ok03-8d766a093c6245ccdc6930743c24dcb3{\nmargin-top:-18px;\nheight:1px;\n}\n<\/style>\n<div  class='hr av-khp7ok03-8d766a093c6245ccdc6930743c24dcb3 hr-invisible  avia-builder-el-11  el_before_av_textblock  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-khp7n5cf-7304c70c6769aea984f2843f71979536'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Airon Martin \u00e9 fundador da marca nacional Misci que desenvolve roupas, acess\u00f3rios e mobili\u00e1rio inspirados na miscigena\u00e7\u00e3o dos elementos est\u00e9ticos, que considera o maior diferencial na identidade no design brasileiro.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kj9zo-88a83232f4f8cc35d77d03f03afdc10b\">\n.flex_column.av-kj9zo-88a83232f4f8cc35d77d03f03afdc10b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kj9zo-88a83232f4f8cc35d77d03f03afdc10b av_one_fourth  avia-builder-el-13  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7qwwt-761f88aa8fa1da9bdf03c908502241e3\">\n.flex_column.av-khp7qwwt-761f88aa8fa1da9bdf03c908502241e3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-khp7qwwt-761f88aa8fa1da9bdf03c908502241e3 av_one_fourth  avia-builder-el-14  el_after_av_one_fourth  el_before_av_one_half  first no_margin flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c2e50-aac61fe2d2dd4e0fa20ae64c31208625\">\n.flex_column.av-4c2e50-aac61fe2d2dd4e0fa20ae64c31208625{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4c2e50-aac61fe2d2dd4e0fa20ae64c31208625 av_one_half  avia-builder-el-15  el_after_av_one_fourth  el_before_av_one_fourth  no_margin flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khp7ok03-44af4308a68fe546bdc0b82b14527125\">\n#top .hr.hr-invisible.av-khp7ok03-44af4308a68fe546bdc0b82b14527125{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-khp7ok03-44af4308a68fe546bdc0b82b14527125 hr-invisible  avia-builder-el-16  el_before_av_textblock  avia-builder-el-first'><span class='hr-inner'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-khp7namb-307ac14e38421911937e50ad81dd4a8f'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nascido em Sinop, cidade do Mato Grosso que \u00e9 parte do territ\u00f3rio amaz\u00f4nico, foi criado por sua m\u00e3e, av\u00f3 e tias. O seu processo criativo parte da ess\u00eancia dessas mulheres que fazem parte de sua funda\u00e7\u00e3o. Desde crian\u00e7a, Airon desenhava vestidos e imaginava as mulheres da sua vida transitando neles. Por\u00e9m, desviou da moda e iniciou a sua trajet\u00f3ria na faculdade de direito, a qual abandonou pela medicina na busca por se encaixar em um padr\u00e3o preconcebido de masculinidade.<\/p>\n<p>Ap\u00f3s desistir da medicina, Airon se mudou para S\u00e3o Paulo com 21 anos para estudar design no IED. Come\u00e7ou a trabalhar com o design de mobili\u00e1rio brasileiro &#8211; com Paulo Alves e Marcenaria Trancoso &#8211; e continuou secretamente desenhando roupas, desconstruindo o homem que ele acreditava que queria ser.<\/p>\n<p>Dessa vez, ao inv\u00e9s de pe\u00e7as femininas, Airon passou a desenhar as pe\u00e7as de roupas que ele gostaria de usar. A Misci nasceu com a voca\u00e7\u00e3o de ser um est\u00fadio multidisciplinar de design com a colabora\u00e7\u00e3o de amigos e em 2018 se materializou em primeira cole\u00e7\u00e3o de vestu\u00e1rio e mobili\u00e1rio.<\/p>\n<p>A Misci apresentou um novo conceito que inclui vestu\u00e1rio e mobili\u00e1rio no mesmo processo criativo, partindo da experi\u00eancia e descobertas do caminho do pr\u00f3prio Airon. Desconstruindo a percep\u00e7\u00e3o de g\u00eanero com modelagens masculinas representados por mulheres em imagem. A marca ganhou destaque e apoio da imprensa nacional ao propor uma maneira diferente de mesclar moda e estilo de vida com uma vis\u00e3o autoral brasileira. A cadeira misci01, por exemplo, foi projetada a partir do design universal, que sugere que produtos devem ser inclusivos e n\u00e3o adaptativos para os corpos e suas condi\u00e7\u00f5es.<\/p>\n<p>A Misci prop\u00f5e um tempo diferente para o lan\u00e7amento de produtos que transcende o calend\u00e1rio tradicional de moda, respeitando o ciclo de cria\u00e7\u00e3o do designer, a cadeia produtiva e tamb\u00e9m os consumidores, acostumados com a velocidade das tend\u00eancias e consumo.<\/p>\n<p>Com campanhas transgressoras e po\u00e9ticas, Airon questiona os padr\u00f5es de comportamento p\u00f3s-modernos com sutileza e beleza, desconstru\u00eddos de qualquer arqu\u00e9tipo. &#8220;Quando falamos de economia criativa, n\u00e3o falamos apenas do produto final. \u00c9 sobre servi\u00e7o e valorizar um sistema que tamb\u00e9m faz parte do processo criativo que seja socialmente mais justo e psicologicamente sustent\u00e1vel\u201d.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2df3hw-439afba590f6e93ae908425c4033c39a\">\n.flex_column.av-2df3hw-439afba590f6e93ae908425c4033c39a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2df3hw-439afba590f6e93ae908425c4033c39a av_one_fourth  avia-builder-el-18  el_after_av_one_half  avia-builder-el-last  no_margin flex_column_div av-zero-column-padding  column-top-margin'     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-9966'><div class='entry-content-wrapper clearfix'>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-9966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-associado"],"_links":{"self":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/9966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/comments?post=9966"}],"version-history":[{"count":1,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/9966\/revisions"}],"predecessor-version":[{"id":10656,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/posts\/9966\/revisions\/10656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/media\/5981"}],"wp:attachment":[{"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/media?parent=9966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/categories?post=9966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abest.com.br\/en\/wp-json\/wp\/v2\/tags?post=9966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}