ABEST AND ASSOCIATED BRANDS AT THE MIAMI SWIM WEEK
ABEST and associated brands at Destination, SwimShow and Cabana fairs
Miami Swim Week, focused on beach fashion, an event that took place in the capital of Florida, USA, presented buyers, journalists and fashion enthusiasts at the Destination, Cabana, and SwimShow fairs.
The event hosted 33 brands from the Brazilian fashion internationalization project Fashion Label Brasil by ABEST, Texbrasil by ABIT, Brazilian Footwear by Abicalçados, in partnership with Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments).
At Destination, from July 10th to 12th, the Brazilian brands: Ampersand Heart, Raíssa, NHall Resort Wear, Nay Sunset Wear, Paola Bernardi and Pura Swim from Texbrasil and Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, and Sau Swim Bikinis from Fashion Label Brasil, displayed deals worth USD257.000 between sales at the event and the expectations for the next 12 months are USD600.000.
Nay Sunset Wear’s first experience at the event was essential to gain new customers in the country. “We are very happy with the result and the reception and interest of the buyers,” says the brand designer Adriana Senise.
At SwimShow, on July 10th and 13th, the brands Guria Beachwear, Planet Sea, Rio de Sol, Despi, from Texbrasil and Mos Brazilian Beachwear, from Fashion Label Brasil, companies promoted deals totaling USD282.000 and the expectations for the next 12 months is USD1.325.000.
“The return of physical art fairs brought relief and hope to brands and buyers, who during the pandemic had to adapt to the virtual model, which is practical, economical and agile. However, there is no interaction, contact with the product and, the best of all, the experience of the fair’s atmosphere,” Aurea Yamashita, executive manager of Fashion Label Brasil.
At Cabana, through July 10th to 12th, at the Miami Beach Convention Center, and online on June 22nd, the brands Adriana Degreas, from Texbrasil, Água de Coco, Andreza Chagas, Catarina Mina, Empress, Serpui, Lily Franco, Meerk, Osklen, Paula Torres, Room, Yukio, La Sirène, Lenny Niemeyer, Sinésia Karol and Triya, from Fashion Label Brasil, and Melissa from Brazilian Footwear, displayed the result of USD525.000 and the expectation for the next 12 months is USD1.330.000.
“We know that it is possible to do business in the digital environment, but the results from the in-person events show that buyers are willing to get to know the brands and do business with Brazilians even more, when they meet in person,” analyzes Lilian Kaddissi, executive manager of Texbrasil.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Abit
Founded in 1957, The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important organizations among the country’s economic sectors. It represents the productive force of 25.2 thousand companies installed throughout the national territory, with companies from all sizes and employing over 1.5 million workers, who together generate an annual turnover of USD48.3 billion.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to grow within the global market. Over the past 20 years, it has helped around 1.600 brands to enter the path toward exporting, making USD9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
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