BRAZILIAN BRANDS PRESENT AT SPLASH & PREMIERE CLASSE DURING PARIS FASHION WEEK

In October, 18 Brazilian brands will showcase their latest collections in Paris at two premier trade shows, Splash and Premiere Classe, taking place concurrently with Paris Fashion Week.

Splash (October 3–5, 2026)

Focused on the premium beachwear and resortwear market, Splash offers a curated platform for Brazilian resort design. The 10 participating brands supported by Fashion Label Brasil are: Água de Coco, Cecilia Prado, La Sirène, Lenny Niemeyer, Lis Fiaschi, Parioca, Sinesia Karol, Sophia Hegg, Triya, and Waiwai.

Official website: https://www.splashparis.com/

Premiere Classe (October 2–5, 2026)

Held in the Jardin des Tuileries for over 25 years, Premiere Classe is one of the world’s most important trade shows for fashion accessories, encompassing footwear, handbags, jewelry, and adornments. The 8 participating brands supported by Fashion Label Brasil are: Argalji, Elisa Parpinelli, Fenda, Matilda, Sarah Chofakian, Serpui, Soleah, and Sy&Vie.

Official website: https://wsn-events.com/events/premiere-classe

The Brazilian group presents diverse fashion segments, including high-end beachwear, handcrafted resortwear, footwear, handbags, and fine accessories, emphasizing authentic design, tropical lifestyle, and sustainable practices.

The group’s participation is supported by Fashion Label Brasil, an internationalization program run by the Brazilian Association of Fashion Designers (ABEST) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

Click here to check our catalog with the brands participating at Premiere Classe & Splash shows:

Splash + Premiere Classe Paris Catalog

ABOUT FASHION LABEL BRASIL
Fashion Label Brasil is the Brazilian Fashion Internationalization Program, run by ABEST (Brazilian Association of Fashion Designers). Created over 20 years ago in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), it currently includes around 180 participating brands; 85% are women-led and 40% have sustainable & eco-friendly practices. Its proposal is to position Brazilian fashion abroad, promoting the image of an innovative and contemporary Brazil.

ABOUT APEXBRASIL
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.

In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.

The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.