BRAZILIAN BRANDS PRESENT AT WHITE MILANO DURING ITALIAN FASHION WEEK

In September, a strategic time of year for global fashion, 25 Brazilian brands will head to Italy to participate in White Milano, one of Europe’s premier trade shows for emerging designers. Traditionally held during Milan Fashion Week, the event has become a global showcase of new brands for buyers, trend forecasters, journalists, and fashion consumers. The trade show takes place from September 24 to 27 in Zona Tortona, a vibrant, central district of the city.

The confirmed Brazilian brands, supported by Fashion Label Brasil—a partnership between the Brazilian Association of Fashion Designers (ABEST) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) are: Ana Prata, Ascury, Arrocho, Barbara Müller, Boah, Carrega, Cristina Sabatini, Débora Parisotto, Dotz, Elis Cardim, Fio a Fio, Gabriela Fiuza, Hector Albertazzi, Irá Salles, Lis Fiaschi, Louloux, Lumar, Ludimila Heringer, Lybethras, Maria Genuíno, Melissa, Patú, Rio de Sol, Sage Brazil, and Vila Dharma.

This edition also features a partnership with SEBRAE RN, supporting four brands from the state of Rio Grande do Norte: Arrocho, Fio a Fio, Maria Genuíno, and Vila Dharma.

The Brazilian collective spans various women’s and men’s fashion segments. In apparel, the lineup highlights designer pieces in luxury crochet, cotton, linen, and silk, with many showcasing sustainable fashion initiatives. The brands will also present fine jewelry, fashion accessories, swimwear, and footwear.

ABOUT ABEST
Established in 2003, the Brazilian Association of Fashion Designers (ABEST) aims promote Brazilian design and authentic fashion. Its primary mission is to support the development of Brazilian brands with international reach and promote the Brazilian lifestyle, contributing to the growth of all fashion segments.

White Milano Catalog

ABOUT FASHION LABEL BRASIL
Fashion Label Brasil is the Brazilian Fashion Internationalization Program, run by ABEST (Brazilian Association of Fashion Designers). Created over 20 years ago in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), it currently includes around 180 participating brands; 85% are women-led and 40% have sustainable & eco-friendly practices. Its proposal is to position Brazilian fashion abroad, promoting the image of an innovative and contemporary Brazil.

ABOUT APEXBRASIL
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.

In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.

The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

About SEBRAE

The Brazilian Micro and Small Business Support Service is a private, non-profit institution dedicated to promoting the sustainable growth and market competitiveness of small businesses throughout Brazil.