ABOUT DESIGNER

Young carioca Sabine Arias has a vast background in the fashion industry. While still in college in Brazil, in 2014, she opened the e-commerce Shoptrend-e, with a mix of domestic brands and her own label. She later set up a pop up store in one of the best shopping malls in Rio de Janeiro, selling to all states in the country, in addition to reaching consumers in the USA and Europe. After conquering the Brazilian market, she moved to New York and worked on improving her skills. There, she studied Business Management, Marketing and Entrepreneurship at Columbia University, one of the most renowned colleges in the world. Always in search of improvement, Arias also specialized in sewing and construction at Parsons College, an icon in the fashion world.

With her strong resume, there was no shortage of international job opportunities for the fashion designer. Arias was part of the Italian designer Salvatore Ferragamo team, where she learned in depth how a luxury brand with international reach operates, thus refining her look for fashion. Because of her outstanding work, she received an invitation to work at Cartier. As Product and Marketing Development Manager, she became responsible for the process of research, creation and development of the brand, up to the entire strategic marketing planning. Finally, she was also called to be the poster girl for the Guirlande handbag in a photoshoot, in which she actively participated in the creation and debut process.

After three years living in New York, the designer went to live on European soil, where she lived in Rome and settled in London. Before returning to her homeland, she acquired expertise and learned a little more about the culture of each country. Back in Brazil, she brought with her enough know-how to invest in her old dream: the brand that today bears her name. Currently, Sabine Arias splits her time between Europe and Brazil, expanding her creations to the best showrooms in the world.