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The city of Milan, one of the great world capitals of fashion, attracts and brings together thousands of professionals in search of new brands and talented designers. Emerging Talents Milan Fashion Week, one of Milan's most creative platforms, takes place from September 26th to 28th, at Palazzo Visconti Milano. 

In this edition, accessories brand Sy & Vie attends the event for the second time. This effort has the support of Fashion Label Brasil - Program of Internationalization of Value-Added Brazilian Fashion, created by ABEST in partnership with Apex-Brasil (Brazilian Agency for Promotion of Exports and Investments).

“To attend an event in Europe is part of my export strategy. I was looking for an event that reflected my product, which is handmade with high added value and it comes in numbered pieces. In short, an event with a handcraft vibe ”, explains Sylvie Farini Quartara, designer and creator of the Sy & Vie brand. handcraft”, explica Sylvie Farini Quartara, estilista e idealizadora da marca Sy&Vie.

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Since its creation 15 years ago, Catarina Mina brand pays special attention to the pieces delivered to its customers. Timeless, the brand's concept is to develop and deliver bags that will last for many years. Thereby, the product development team thinks about all the details, from the choice of the raw material to the design itself. 

However, the brand understands that over the years people change their style, priorities and costumes, and this can also reflect in their wardrobe. With that in mind, the brand created the Fio Infinito Project: a new way to start looking at the responsibility of reverse logistics. The customer can take that old bag in the back of the closet or even a piece that suffered some wear and tear back to the store, and get a 25% discount on the next purchase. 

Upon arriving at the brand's studio, the piece will be evaluated by the team. If it is in good condition, they will send it to shared closets or thrift stores. If it is damaged, the bag will be upcycled into a new object, like a cachepot for instance.

"The #FioInfinito is a way that we found together to be increasingly responsible, and to give new life to these pieces that are taking space in the back of the closet.

We believe that they can get a second chance in the hands of other people, or- if they are not in good condition- be upcycled into a new object", explains Celina Hissa.

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On the last September 6th, the digital influencer Olivia Palermo was seen wearing Lapima glasses. This was not Olivia's first appearance wearing the Brazilian brand. 

On the last September 6th, the digital influencer Olivia Palermo was seen wearing Lapima glasses. This was not Olivia's first appearance wearing the Brazilian brand. 

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