EPISÓDIO #14 | EMILY IN PARIS, BUT MAKE IT BRAZILIAN – THE SERPUI CLUTCH SUCCESS
If a Serpui bag cannot fit a big iPhone, it doesn’t go into production. For Serpui, 40 years producing the most celebrated Brazilian handbags, even the most beautiful handbag must work as a bag.
A pioneer in the use of Brazilian natural materials, Serpui quickly won over international fashion editors and buyers. Patricia Field used many of the brand’s creations in Sex and the City and the fourth season of Emily in Paris opened with a Serpui clutch. Among the celebrities who also love Serpui’s pieces are Jennifer Aniston and Madonna.
Serpui has four stores in Brazil and sells through 200 multibrands retailers around the world. More than 3,000 bags a year are made by hand. Her collections follow the international retail calendar — resort, spring/summer, high summer — but the product retains a Brazilian, tropical style.
And there are the animals. Toucans, elephants, horses and flamingos have been Serpui’s signature, alongside Brazilian stones. Her bags make people happy and so does Serpui. She makes sure the artisans find joy doing the work. If there is no pleasure, there is no point.
About our PODCAST
During the Fashion Label Brasil Podcast our host the journalist Alexandra Farah, talks to the designers and creative minds ahead of amazing Brazilian brands to show their expertise worldwide.
Presented by Fashion Label Brasil, in a partnership between The Brazilian Association of the Fashion Designers (ABEST) and The Brazilian Trade and Investment Promotion Agency (ApexBrasil).
New episode of our Podcast is available. Listen to the full episodes on your favorite platform!
About FASHION LABEL BRASIL
Fashion Label Brasil is the Value-Added Brazilian Fashion Internationalization Program by ABEST (Brazilian Association of Fashion Designers). Created over 20 years ago in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), it currently counts around 180 participating brands, 85% of which are women-led and 40% incorporate sustainable and eco-friendly practices. Its purpose is to position Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and independent fashion. Its primary goal is to assist in the development of Brazilian brands with international reach and promote the Brazilian lifestyle, contributing to the growth of all fashion-related segments. The association serves as an environment for exchanging information and experiences among its members, addressing individual needs through training, market data, product promotion, and the identification of business opportunities in Brazil and abroad.
About APEXBRASIL
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
