Nannacay and SERPUI at the March issue of Vogue Paris

Vogue Paris presented the latest fashion and essential trend, a selection of the 28 spring basket style handbags, highlighting the members Abest, Nannacay Zana bag in buriti straw and SERPUI watermelon straw bag.

Martha Medeiros is one of the “Coming 2 America” costume designers

Fashion designer Martha Medeiros took part in the costume production in the sequel of one of the biggest hit comedies of the 80s, “Coming to America”, starring Eddie Murphy and Arsenio Hall.

Ruth Carter, best costume designer 2019 Oscar winner and the second costume designer to hold a star named after herself on the Hollywood Walk of Fame, was responsible for the costume design and worked with more than 36 fashion designers around the world to assemble all the movie looks.

African culture was the reference and inspiration for the movie moodboard, showing a modern incarnation of the looks and a visionary side about Zamunda royal attires.

16 Martha Medeiros pieces were selected to be part of the wardrobe, and they can be seen in several scenes, worn by the king’s three daughters. The Renaissance lace in the costumes convey elegance, but in a modern way. Also, a variety of lace garments connect with the context and personality of each character.

One of the main dresses is made entirely in gold Renaissance lace, worn by the princess who will inherit the crown. The mandacaru, a native cactus to Brazil and the brand’s iconic symbol, is also present in several pieces.

Previsões de varejo 2021 pela WGSN

“Os principais propulsores do varejo em 2021 serão a recessão, a pandemia, a evolução do mundo digital e, no que diz respeito aos consumidores, a vontade de apoiar modelos de negócio igualitários e sustentáveis”.

A plataforma de tendências, WGSN, apresentou as principais previsões de varejo e mudanças estratégicas para 2021, da reestruturação das lojas físicas à importância da conveniência e do empoderamento das comunidades locais.

É essencial que, com a tendência de instabilidade e incerteza no cenário econômico, os varejistas realinhem seus negócios de forma ousada para sustentar uma futura relevância e garantir a sobrevivência a longo prazo, com a adoção de estratégias que abordem a disparidade econômica, a emergência climática e a transição para o digital.

Em 2021, os países enfrentarão cenários econômicos extremamente divergentes, e os mercados mais promissores serão aqueles que lidaram com a pandemia de forma mais bem-sucedida.

Com o consumidor mais consciente e conectado, as marcas devem se reinventar e integrar estratégias sustentáveis e igualitárias aos seus processos, adotando a prática do consumo responsável.

E em relação a transição para o digital, as restrições de 2020 obrigaram as empresas a incorporar a atuação digital, e o e-commerce passou a representar o novo normal para os consumidores. E para 2021, as marcas devem investir no mundo digital e promover opções online em todas as etapas do processo comercial.

Collab Isolda e Bossanova para decorar a mesa de Páscoa

As marcas Isolda e Bossanova apresentam a conexão de flores, design e brasilidade nos detalhes, bom gosto, estética e capricho na primeira parceria de peças de decoração.

As estampas da Isolda e o olhar e experiência de decoração da Bossanova criaram a collab com mini coleções cápsulas que serão lançadas ao longo do ano, em datas comemorativas.

O primeiro resultado da parceria é uma mesa decorada para a Páscoa com a estampa de margaridas, criada a partir do upcycling de resíduos têxteis de uma coleção da Isolda em 2018.

Luiza Botto bets on biweekly releases of a timeless and contemporary fashion

Breaking out of the “collection debut calendar” rule, Luiza Botto brand bets on biweekly releases of timeless and uncomplicated fashion with the latest trend details.

The new creations, inspired by visual experiences, present classic patterns of the brand, with flowing dresses in 3 styles: Xadrez (Plaid), Maxi Cinto (Maxi Belt) and Maxi Fenda (Maxi Slit), for contemporary women always on the move. “Going from plaids to classic colors to the most different places “.

With lightness and freshness, what moves the brand is enchantment, bringing femininity and beauty to every moment.

Curso Online | Global Business for E-Commerce

Viola Davis with jewelry by Fernando Jorge in British Vogue

British Vogue March edition introduced the Hollywood 2021 portfolio, featuring 27 of the biggest stars in the film industry such as Viola Davis.

British Vogue celebrated the 2017 Oscar winner for best supporting actress with a styling that included white gold ring and earrings and diamonds by Brazilian designer Fernando Jorge.

UMA X debuts drop with sweatshirts and sustainable T-shirts

,

UMA, a fashion brand recognized in the Brazilian market for over 20 years, debuted UMA X in 2020: a sustainable line with a commitment to creating collaborations that, in addition to refined design, bring meaning, transparency, responsibility and relevance to clothing.

The collection, signed by designer Raquel Davidowicz, promotes all-gender pieces created for the younger audience, translating comfort, sustainability and conscious style, with recycling and upcycling processes.

Following the commitment of sustainable production with innovation, UMA X clothing and accessories line has just debuted a new drop of recycled sweatshirts and upcycle knitwear.

Genderless, recycle sweatshirts appear in mixed tones and graphite, made from the reuse of textile waste and minimal use of water and CO2 emissions, and with low environmental impact dyeing.

Also, the t-shirts were created from the reuse of 100% cotton fabric from UMA stock, dyed manually by the brand team from the upcycling process – thus giving life to something new from existing materials, which would normally be discarded.

Isolda Unisex Upcycled Collection

, ,

“To create from leftovers excites me, and gives me purpose. I feel that, as a brand, we have this responsibility. We were keeping a very rich textile archive, and being able to take time to dive into other collections and stories to give them a new meaning is fascinating and something very powerful ”, says Juliana Affonso Ferreira, Isolda’s creative director, about the new Unisex Upcycled collection.

After the Isolda Upcycled line in 2020, the brand’s current creative stage is inspired and motivated by reusing and transforming its entire textile waste archive into new pieces. And for 2021 the focus is on genderless styles, with pajamas inspired by Indian vintage ones, shirts, shorts and kimonos manufactured using linens, cottons and silks- from past collections dead stock- in upcycling process.

In addition to the upcycling of flat and printed fabrics, the brand reuses samples of embroideries, patches and appliqués to create one of a kind pieces with unique details.

Another commitment to sustainability in 2020 was to manufacture on demand, with a limited stock created with leftover fabrics, without replacements. The production time for each piece can take around two or three business days from the day of purchase.

The lifestyle and current moment reflected and guided the creation of the collection and the photographic campaign, clicked on Juliana’s place in São Paulo and on her friends and neighbors- architects Luiza Hueb and José Miguel Ferreira from Hueb Ferreira architects- apartment. In a minimalist and cozy location, the fresh all over prints by André Ligeiro, beauty by DryClub at Home, styling by Juliana Sans, and models Erikah Cardoso and Zeh Moreira, the new collection was debuted on Friday, February 26th, 2021 and it is available exclusively on the Isolda website.

Catarina Mina and the internationalization project

Sustainable handmade crochet brand Catarina Mina, which conveys the purpose of fashion focused on those who manufacture it and it’s sustained in a collaborative future – valuing people who think, create and sew the web and history of the Ceará (state located in the northeastern part of the country, on the Atlantic coast) brand – starts off its internationalization project.

In February the brand created a global Instagram account, and the expectation is to open an e-commerce store with a direct distribution point in Miami, facilitating the brand’s international export logistics and actions.

Nossa missão é ser porta-voz global do Design de Moda Brasileira, utilizando sua diversidade criativa como elemento de integração, geração de valor e tradução da transformação cultural da sociedade.

CONTACT

Av. Paulista, 1842 – North Tower – Sala 155
São Paulo/SP – CEP 01310-945

WhatsApp +55 11 97562-5798
claudia@abest.com.br
www.abest.com.br

© Copyright - ABEST
EN
EN PT