Collab Isolda e Bossanova para decorar a mesa de Páscoa

As marcas Isolda e Bossanova apresentam a conexão de flores, design e brasilidade nos detalhes, bom gosto, estética e capricho na primeira parceria de peças de decoração.

As estampas da Isolda e o olhar e experiência de decoração da Bossanova criaram a collab com mini coleções cápsulas que serão lançadas ao longo do ano, em datas comemorativas.

O primeiro resultado da parceria é uma mesa decorada para a Páscoa com a estampa de margaridas, criada a partir do upcycling de resíduos têxteis de uma coleção da Isolda em 2018.

Luiza Botto bets on biweekly releases of a timeless and contemporary fashion

Breaking out of the “collection debut calendar” rule, Luiza Botto brand bets on biweekly releases of timeless and uncomplicated fashion with the latest trend details.

The new creations, inspired by visual experiences, present classic patterns of the brand, with flowing dresses in 3 styles: Xadrez (Plaid), Maxi Cinto (Maxi Belt) and Maxi Fenda (Maxi Slit), for contemporary women always on the move. “Going from plaids to classic colors to the most different places “.

With lightness and freshness, what moves the brand is enchantment, bringing femininity and beauty to every moment.

Curso Online | Global Business for E-Commerce

Viola Davis with jewelry by Fernando Jorge in British Vogue

British Vogue March edition introduced the Hollywood 2021 portfolio, featuring 27 of the biggest stars in the film industry such as Viola Davis.

British Vogue celebrated the 2017 Oscar winner for best supporting actress with a styling that included white gold ring and earrings and diamonds by Brazilian designer Fernando Jorge.

UMA X debuts drop with sweatshirts and sustainable T-shirts

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UMA, a fashion brand recognized in the Brazilian market for over 20 years, debuted UMA X in 2020: a sustainable line with a commitment to creating collaborations that, in addition to refined design, bring meaning, transparency, responsibility and relevance to clothing.

The collection, signed by designer Raquel Davidowicz, promotes all-gender pieces created for the younger audience, translating comfort, sustainability and conscious style, with recycling and upcycling processes.

Following the commitment of sustainable production with innovation, UMA X clothing and accessories line has just debuted a new drop of recycled sweatshirts and upcycle knitwear.

Genderless, recycle sweatshirts appear in mixed tones and graphite, made from the reuse of textile waste and minimal use of water and CO2 emissions, and with low environmental impact dyeing.

Also, the t-shirts were created from the reuse of 100% cotton fabric from UMA stock, dyed manually by the brand team from the upcycling process – thus giving life to something new from existing materials, which would normally be discarded.

Isolda Unisex Upcycled Collection

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“To create from leftovers excites me, and gives me purpose. I feel that, as a brand, we have this responsibility. We were keeping a very rich textile archive, and being able to take time to dive into other collections and stories to give them a new meaning is fascinating and something very powerful ”, says Juliana Affonso Ferreira, Isolda’s creative director, about the new Unisex Upcycled collection.

After the Isolda Upcycled line in 2020, the brand’s current creative stage is inspired and motivated by reusing and transforming its entire textile waste archive into new pieces. And for 2021 the focus is on genderless styles, with pajamas inspired by Indian vintage ones, shirts, shorts and kimonos manufactured using linens, cottons and silks- from past collections dead stock- in upcycling process.

In addition to the upcycling of flat and printed fabrics, the brand reuses samples of embroideries, patches and appliqués to create one of a kind pieces with unique details.

Another commitment to sustainability in 2020 was to manufacture on demand, with a limited stock created with leftover fabrics, without replacements. The production time for each piece can take around two or three business days from the day of purchase.

The lifestyle and current moment reflected and guided the creation of the collection and the photographic campaign, clicked on Juliana’s place in São Paulo and on her friends and neighbors- architects Luiza Hueb and José Miguel Ferreira from Hueb Ferreira architects- apartment. In a minimalist and cozy location, the fresh all over prints by André Ligeiro, beauty by DryClub at Home, styling by Juliana Sans, and models Erikah Cardoso and Zeh Moreira, the new collection was debuted on Friday, February 26th, 2021 and it is available exclusively on the Isolda website.

Catarina Mina and the internationalization project

Sustainable handmade crochet brand Catarina Mina, which conveys the purpose of fashion focused on those who manufacture it and it’s sustained in a collaborative future – valuing people who think, create and sew the web and history of the Ceará (state located in the northeastern part of the country, on the Atlantic coast) brand – starts off its internationalization project.

In February the brand created a global Instagram account, and the expectation is to open an e-commerce store with a direct distribution point in Miami, facilitating the brand’s international export logistics and actions.

Wasabi, manifestation of the feminine and a pillar of sustainability now in Ipanema neighborhood

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Made by women, for women casual-elegant Wasabi fashion brand is an injection of energy to the active and dynamic personality of women in urban centers, and brings empowerment, creativity and female complicity.

The brand carries contemporary dresses, skirts and tailored pieces with smart and vibrant all over prints, spreading the power of the feminine and connecting people.

Recently featured by the biggest trend platform WGSN, Wasabi shows sustainability as a differential and a fundamental pillar of the brand as “it does good to wear”.

Since 2016, with the impact of the fashion industry on the environment, the brand has banned polyester from manufacturing, focusing on natural fibers: cotton, linen and silk. In addition, 80% of the viscose and acetates used are from reforestation wood, and almost all of them are purchased from suppliers with certificates, and 80% of the dyes and components used in the dyeing process are certified, biodegradable and water-soluble.

At each new collection Wasabi introduces a fine artist to work on prints and inspirations, with the idea of cultural appreciation in the creation of “artistic interventions”, in which case, clothing becomes the support of visual poetics. “Our culture is our heritage and we must celebrate it”.

Located in the Fashion Mall, Rio de Janeiro, the brand values local labor and economically strengthen its communities. The big news in 2021 is the opening of a new location in the Ipanema neighborhood for modern consumers looking for handcrafted pieces with design and natural fabrics as a way of expressing the feminine.

Prasi expands its reach to international market locations

Jewelry brand Prasi brings together classic jewelry techniques and the Brazilian cultural multiplicity native in the identity of the designers, Helena Sicupira and Mariana Prates.

The brand, inspired by the people who have pointed out the way to architecture and modern art in Brazil- creating timeless works- is expanding its reach.

Currently, Prasi sells through physical and virtual channels worldwide. In Brazil, the biggest seller point is online with its physical partner NK Store, in São Paulo.

Some international sales points include Brentwood Market on Goop, and Dover Street Market, in LA and London. As for its online partners, Goop, Threadstyling and Moda Operandi- that recently started a partnership after the brand’s attendance in a trunkshow.

In 2021, “we are very excited, as we will not only debut a new family on Mother’s Day, but we will also add new pieces throughout the year to families that are already iconic!”

Welcome AM Brazil, Abest new member

New member AM Brazil by Amanda Medrado creates handmade accessories with natural resources and sustainable raw materials, fomenting a creative context of art, regionalism and innovation.

The brand seeks inspiring projects, conveying emotion to all collections with the union of concepts, cultures and techniques.

Together with a group of artisans who work with carnauba (a native palm tree) straw in the interior of Ceará (state located in the northeastern of Brazil), the Paba project was born to create accessories with art, design and local raw material. Later on, the Paba Tremembé nucleus was created, uniting creators, new markets and the technique of the local artisan.

The project has the purpose of honoring manual labor value, generating productivity and income for women in small municipalities, and connecting the artisan’s technique to design, behavioral trends and consumption needs.

The brand, connected with innovation, the preservation of the environment and with the community expresses fun, creative and conscious design in the collections core, developing sophisticated products with elements and cultural identity.

Nossa missão é ser porta-voz global do Design de Moda Brasileira, utilizando sua diversidade criativa como elemento de integração, geração de valor e tradução da transformação cultural da sociedade.

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