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EPISODE #13 | MADE IN BRAZIL: THE OSKLEN SUCCESS STORY

Imagine a doctor who trades his stethoscope for a sewing machine. Who climbs the Andes, makes his own jacket by hand, and somewhere between the altitude and the ice, decides: this is what I want to build. That man is Oskar Metsavaht. And what he built is Osklen.

A brand born in 1989 from a tiny store in Búzios, a beach town in Rio de Janeiro, became one of the most forward-thinking labels in the world.

Osklen didn’t wait for sustainability to become a buzzword. They were working with Amazonian pirarucu fish leather, organic cotton, and recycled polyester before most brands had even heard the word ESG.

They built the Instituto-E, a non-profit dedicated to proving that beauty and responsibility are not opposites. They’ve increased the income of over a thousand riverside communities in the Amazon. They made a sneaker sole from natural latex tapped directly from the forest.

This year Oskar signed the uniforms for Brazil’s delegation at the Winter Olympics in collaboration with the italian Moncler.

About our PODCAST

During the Fashion Label Brasil Podcast our host the journalist Alexandra Farah, talks to the designers and creative minds ahead of amazing Brazilian brands to show their expertise worldwide.

Presented by Fashion Label Brasil, in a partnership between The Brazilian Association of the Fashion Designers (ABEST) and The Brazilian Trade and Investment Promotion Agency (ApexBrasil).

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About FASHION LABEL BRASIL
Fashion Label Brasil is the Value-Added Brazilian Fashion Internationalization Program by ABEST (Brazilian Association of Fashion Designers). Created over 20 years ago in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), it currently counts around 180 participating brands, 85% of which are women-led and 40% incorporate sustainable and eco-friendly practices. Its purpose is to position Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil.

About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and independent fashion. Its primary goal is to assist in the development of Brazilian brands with international reach and promote the Brazilian lifestyle, contributing to the growth of all fashion-related segments. The association serves as an environment for exchanging information and experiences among its members, addressing individual needs through training, market data, product promotion, and the identification of business opportunities in Brazil and abroad.

About APEXBRASIL
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.

In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.

The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.