Lenny Niemeyer launches winter collection
Lenny Niemeyer launches its new winter collection inspired by the period of dematerialization we live in, where the boundary between real and virtual universes begins to disappear. The stylist created her own interpretation of reality through images that convey lightness and fluidity in the pieces.
The brand’s connection with the plastic arts is evident in all of the season’s prints, as well as nature, which appears in elements reflected on immaterial surfaces. “This collection arrives lit up with points of citrus colors and reissues of lycra models and clothes from runway shows and past campaigns that I love. An interesting counterpoint to digital prints with a more modernist feel,” says Lenny, CEO and Creative Director. For Telma Azevedo, the brand’s Style Director, “Maximized textures and vibrant colors are the highlights of our collection. In a world permeated by digital experience, textures are an invitation to experience other senses, in addition to vision. Digital, lively tones such as citrus and carmine, illuminate the color chart, in balance with colors from nature, such as sage and mocha”.
For the season, the brand strengthens the development of on-demand pieces, where some bases are reinterpretations of iconic fashion shows and campaigns. Lenny Niemeyer also reinforces the responsibility of creating pieces that combine quality with the reduction of environmental impacts with the BioWear line, made with raw materials such as Bio Lycra CO², Malha BAM, Viscose Bio, Recycled BioNyl and ECONYL®. Another bet of the brand is the pieces made manually through the sustainable management of Brazilian natural fibers, such as Carnaúba straw, Buriti fiber, Wicker and Caroá.
With photos by Pedro Loreto and styling by Daniel Ueda, the new season’s pieces can be found in physical stores and online.
DATASHEET
MODEL: MARCELIA FREESZ
PHOTO: PEDRO LORETO
ASST. PHOTO: DANIEL SULIMA
ASST. PHOTO: FLAVIO MARQUES
BEAUTY: CAMILA ANAC
STYLIST: DANIEL UEDA
ASSIST. STYLIST: BRUNA CIDADE
ART DIRECTION: MIGUEL MELLO
ASSIST. ART: MAURÍCIO NACIF
VIDEOMAKER: VITOR MARTINS
CREATIVE DIRECTOR: LENNY NIEMEYER
STYLE DIRECTOR: TELMA AZEVEDO
MKT DIRECTOR: DANI AMARAL
EXECUTIVE PRODUCTION: FABI VIEIRA
