Miami Swim Week: moda praia brasileira agita mercado norte-americano

A group of 46 Brazilian beachwear brands is heading to the United States in the coming days to showcase their collections during Miami Swim Week, a series of events dedicated to the swimwear segment in Miami.

With the support of Texbrasil (the Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (the Brazilian Textile and Apparel Industry Association) and ApexBrasil (the Brazilian Trade and Investment Promotion Agency), 18 Brazilian beachwear brands will present their collections at SwimShow, considered one of the world’s most traditional and relevant swimwear trade fairs. The participating brands are: Akera, Constantinopla, Das Meninas, Falésia Carioca, Ga-Há, Guilff, Guria Beachwear, Jungle Society, Karla Vivian, Kopsch, Lybethras, MOS Beachwear, Nidas, Planet Sea, Rio de Sol, Rygy, Silvia Schaefer, and Zillê Rio. The event takes place from May 30 to June 1 at the Miami Beach Convention Center.

At the same time and at the same venue, two additional Brazilian brands — Mari M and Plié — will make their debut at Curve Miami, also with the support of Texbrasil.

In parallel, 25 other Brazilian brands will participate in Cabana Show with the support of Fashion Label Brasil, the Brazilian value-added fashion internationalization program created by ABEST (Brazilian Association of Fashion Designers) in partnership with ApexBrasil. Participating brands include: Água de Coco, Catarina Mina, Cecília Prado, Cristina Sabatini, Despi, Dress To, Empress, Gapaz, La Sirène, Lavish, Lenny, Lis Fiaschi, Maria Pavan, Melissa, Naked, Osklen, Patbo, Serpui, Sinesia Karol, Sophia Hegg, Ventura Eyewear, Vix, Waiwai, Yukio, and Zoew.

Cabana Show brings together brands and retailers, primarily from the United States, with a focus on design-driven and independent fashion, catering to buyers from renowned boutiques and department stores worldwide, especially from North and Central America.

Over the course of these three-day events, buyers will be able to explore a wide range of products across categories such as beachwear, resortwear, underwear, footwear, bags, accessories, and lifestyle. Around 800 exhibitors from more than 10 countries — including Brazil, the United States, Colombia, Peru, Germany, Italy, and Poland, among others — are expected to participate. Organizers anticipate receiving more than 7,500 attendees, including buyers, media, sponsors, and industry professionals from over 60 countries.

Another first marks this edition of Swim Week: for the first time, Colombiamoda Miami is opening its doors to brands from other countries, and Brazil has been invited to participate, represented by Borana, also through Texbrasil. The event will take place at Throw Social from May 27 to 29.

“Brazilian beachwear stands out for the high quality of its products, the creativity that reflects the country’s identity, and a standard of excellence recognized internationally. These attributes strengthen the competitiveness of Brazilian brands and position Brazil as a global reference in this segment,” says Lilian Kaddissi, Marketing and Business Superintendent at Abit.

“Cabana has established itself as one of the leading international showcases for premium beachwear, bringing together brands distinguished by their creative DNA, handmade craftsmanship, and signature pieces. It is very rewarding to see Brazilian fashion gaining more and more international recognition, becoming part of such a respected curation that highlights the evolution and prestige of Brazilian design abroad,” says Aurea Yamashita, International Projects Manager at ABEST. 

About Abit 

Founded on February 21, 1957, the Brazilian Textile and Apparel Industry Association (Abit) is one of the country’s most important organizations representing Brazil’s economic sectors. It represents the productive strength of 25,700 companies of all sizes operating across the country, employing more than 1.34 million workers and generating a combined annual revenue of BRL 221 billion in 2024.

About Texbrasil 

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works alongside textile and apparel companies in developing strategies to expand into the global market. Over the past 25 years, the program has supported nearly 2,000 brands on their export journey, generating US$ 11 billion in business opportunities. Texbrasil is carried out through a partnership between Abit (the Brazilian Textile and Apparel Industry Association) and ApexBrasil (the Brazilian Trade and Investment Promotion Agency).

To participate, companies must fill out this form or contact the Relationship Department at texbrasil@abit.org.br.

About ABEST

Founded in 2003, the Brazilian Association of Fashion Designers (ABEST) was created with the mission of strengthening and promoting Brazilian design and independent fashion. Its main purpose is to support the development of Brazilian brands with international reach and to promote the Brazilian lifestyle, contributing to the growth of all segments connected to the fashion industry.

The association serves as a platform for exchanging information and experiences among its members, while also addressing their individual needs through training, market intelligence, product promotion, and the identification of business opportunities in Brazil and abroad.

About Fashion Label Brasil 

Fashion Label Brasil is ABEST’s (Brazilian Association of Fashion Designers) internationalization program for Brazilian value-added fashion. Created more than 20 years ago in partnership with ApexBrasil (the Brazilian Trade and Investment Promotion Agency), the program currently brings together around 180 participating brands, with 85% being women-led and 40% adopting sustainable and eco-friendly practices. Its mission is to position Brazilian fashion internationally while promoting the image of an innovative and contemporary Brazil.

Brands interested in joining the program should contact the Relationship Department at Claudia@abest.com.br.

About ApexBrasil 

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, ApexBrasil carries out a wide range of trade promotion initiatives aimed at boosting exports and enhancing the value of Brazilian products and services internationally, including trade and prospecting missions, business matchmaking rounds, support for Brazilian companies participating in major international trade fairs, and visits from foreign buyers and opinion leaders to experience Brazil’s productive capabilities firsthand, among other business platforms designed to strengthen the Brazil brand.

The Agency also works in coordination with public and private sector stakeholders to attract foreign direct investment (FDI) to Brazil, with a focus on strategic sectors that contribute to the competitiveness of Brazilian companies and the country as a whole.

Learn more about ApexBrasil.