WHITE Milano presents a physical trade show
WHITE Milano is the reference tradeshow for international womenswear, at the core of Milano Fashion Week. The omnichannel platform, leader in international network and communication, connects niche brands and contemporary fashion to business. The place is full of projects with an accurate selection of cutting-edge brands, consolidated fashion houses, experimental designers and innovative start-ups.
A crossover of arts, design, culture and technology, where the new venues of fashion are explored and special installations are created by WHITE’s founder, Massimiliano Bizzi. Today, VISUAL and LAYOUT are amplified and enriched thanks to the Creative Direction of Beppe Angiolini, Ambassador and Creative Director for the physical trade show.
Fashion Label Brasil is the Fashion Internationalization Program of Added Value, created by the Brazilian Association of Fashion Designers in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency). Our proposition is to promote Brazilian brands and Brazilian fashion abroad, highlighting the country’s image as innovative and contemporary.
From September 23rd to 26th, the physical fair presents the brands of Fashion Label Brasil, the Fashion Internationalization Program of Added Value, created by the Brazilian Association of Fashion Designers in partnership with Apex-Brasil: Akra Collection, Catarina Mina, Haight, Room, Lily Franco and Água de Coco supported by the Brazilian Consulate in Milan, and the associates Osklen and Dotz. The Blanc Fashion digital fashion platform will represent the Fashion Label Brasil brands: Lily Franco, Akra Collection, Catarina Mina and Room, in the event.
Beppe Angiolini, founder of SUGAR states: “The paradigm of post-pandemic stores is destined to change and evolve. A wish for newness has strongly emerged, retailers need to go back to research activities and find stronger and stronger identities carrying their own style. I am glad to be able to work with WHITE especially because it represents the reference platform for research and SMEs, as well as an important showcase where Made in Italy is supported.”
WHITE DESIGN: the revolutionary initiative that turns the spotlight on the theme of recycling, to dress salons with recycled fabrics and materials and natural dyes.
On top of this 360-degree vision is WSM White Sustainable Milan, an internationally recognized event that is part of WHITE’s integrated communication project to raise consumer awareness of the high environmental and individual impact caused by the massive production of low-cost chains.
The companies exhibiting at WHITE respect the main criteria established by the UN, a reference point for a scrupulous selection of names that represent the canons of the fashion system and new generation fashion trends.
MRE and Secom Milan
The Ministry of Foreign Affairs (MRE) financed the participation of nine brands supported by the Consulate of Brazil in Milan – Secom Milan: Akra Collection, Catarina Mina, Haight, Room, Lily Franco, Água de Coco, Andrea Miller, Serpentina, and The Paradise.
In 2019, Secom Milan and the Ministry of Foreign Affairs (MRE) created the Brazil Summer Fashion Project to promote the internationalization of Brazilian fashion brands at fairs and events in the northern Italian region.
The Trade Promotion Sector of the Consulate of Brazil in Milan – Secom Milan supports Brazilian companies, business associations and institutions to strengthen the economic, commercial, and business relationship between Brazil and northern Italy.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
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