Tag Archive for: Abest

Lenny Niemeyer launches winter collection

Lenny Niemeyer launches its new winter collection inspired by the period of dematerialization we live in, where the boundary between real and virtual universes begins to disappear. The stylist created her own interpretation of reality through images that convey lightness and fluidity in the pieces.

The brand’s connection with the plastic arts is evident in all of the season’s prints, as well as nature, which appears in elements reflected on immaterial surfaces. “This collection arrives lit up with points of citrus colors and reissues of lycra models and clothes from runway shows and past campaigns that I love. An interesting counterpoint to digital prints with a more modernist feel,” says Lenny, CEO and Creative Director. For Telma Azevedo, the brand’s Style Director, “Maximized textures and vibrant colors are the highlights of our collection. In a world permeated by digital experience, textures are an invitation to experience other senses, in addition to vision. Digital, lively tones such as citrus and carmine, illuminate the color chart, in balance with colors from nature, such as sage and mocha”.

For the season, the brand strengthens the development of on-demand pieces, where some bases are reinterpretations of iconic fashion shows and campaigns. Lenny Niemeyer also reinforces the responsibility of creating pieces that combine quality with the reduction of environmental impacts with the BioWear line, made with raw materials such as Bio Lycra CO², Malha BAM, Viscose Bio, Recycled BioNyl and ECONYL®. Another bet of the brand is the pieces made manually through the sustainable management of Brazilian natural fibers, such as Carnaúba straw, Buriti fiber, Wicker and Caroá.

With photos by Pedro Loreto and styling by Daniel Ueda, the new season’s pieces can be found in physical stores and online.

DATASHEET

MODEL: MARCELIA FREESZ

PHOTO: PEDRO LORETO

ASST. PHOTO: DANIEL SULIMA

ASST. PHOTO: FLAVIO MARQUES

BEAUTY: CAMILA ANAC

STYLIST: DANIEL UEDA

ASSIST. STYLIST: BRUNA CIDADE

ART DIRECTION: MIGUEL MELLO

ASSIST. ART: MAURÍCIO NACIF

VIDEOMAKER: VITOR MARTINS

CREATIVE DIRECTOR: LENNY NIEMEYER

STYLE DIRECTOR: TELMA AZEVEDO

MKT DIRECTOR: DANI AMARAL

EXECUTIVE PRODUCTION: FABI VIEIRA

Fashion and sustainability: Where does the gold we use come from?

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Mayara Rovery talks about inspiration for her startup and talks about a master class given in France.

Mayara Rovery is, in addition to Sustainability Coordinator at ABEST, founder of Yby Bank, a startup for the purchase and sale of second-hand gold and the first reuse metal bank in Brazil. The idea came when she was working with her sister on product development at Mariah Rovery jewelry brand. Within the brand, she began to worry about where the metals used in the confection would come from, studied where she would have gold with a certificate of origin and looked for other ways to capture the raw material, such as jewelry auctions and trunk shows.

Founded 1 year ago, the purpose of YbY Bank is to raise awareness about illegal mining, one of the subjects currently in great focus in Brazil due to the case of the Yanomami indigenous people in the Amazon rainforest. And the YBY Bank process works like this: the already industrialized gold pieces are purchased from a company or individual, purified and returned to the market, each piece with its QR Code telling about the origin of the raw material.

In order to present her solutions and raise awareness among new luxury fashion designers and entrepreneurs, Mayara was invited by the Sorbonne University of France to give a Master Class. In the class, she contextualized the Yanomami crisis to bring the concern to the students about why reuse gold and the importance of knowing the origin of the product to avoid new extractions.

The project has interaction with consumers and is called Corrente do Bem. If you liked the project and have gold or silver pieces for sale, send a message to Yby Bank: https://www.ybybank.com.br/como-vender.

After the evaluation, they make the withdrawal for those who are from São Paulo and for other cities, they generate a postage code.

Mayara Rovery also gave an interview on Reset Podcast: “Is conscious mining possible?” which you can check here.

Sy&Vie no Satisfashion Paris

Sy&Vie is selected with 10 other fashion brands to walk the Satisfashion show during Paris Fashion Week.

The Always Support Talent project was founded by Flávia Cannata in 2017, focused on supporting and presenting new talents in the fashion industry such as designers, photographers, stylists and makeup artists through fashion events and editorials.

On March 6th, the Satisfashion collective show, presented by Always Support Talent, will take place at the American Cathedral Paris (France) and selects 11 brands for the catwalks. Among them, the handbag brand Sy&Vie, the only Brazilian brand present at the event.

“Unique handmade bags, inspired by nature. We started in 2014 with many ideas and a compelling purpose: to reconnect with nature.

The beauty of nature is captivating, it inspires us. We use age-old handicraft techniques to recreate it, always with a modern, colorful look and a taste of our Brazilian spirit.

Here are some of our techniques: Woodcarving, Wood inlay, Assemblage.

At the head of this brand is Sylvie Quartara, an extraordinary craftswoman, with more than 20 years of experience producing home and fashion accessories both in Brazil and in the main fashion centers of the world, such as Milan, London and Paris.”

She signs all her creations as Sy & Vie, based on her passion for ancestral heritage techniques and timeless inspiration from nature. Its first bags were made of inlaid wood in 2014, a technique that was unprecedented in Brazil at the time. In 2018 she was ready to take it a step further through her coined signature technique “Assemblage”, working with forgotten fragments of nature. This innovative technique took over a year to develop and refine, once again offering a fresh perspective on fashion.

For more information, visit https://www.alwaysupportalent.com/focus-on.

3Cs Program – Knowing, Training and Connecting has applications open until February 16

If your company operates in the fashion sector, you can be part of the next edition of the 3Cs Program, which will focus on this sector in the United Kingdom.

The 3Cs Program – Knowing, Training and Connecting is a unique and innovative opportunity for your company to expand its business abroad.

It will be entirely online, with actions aimed at generating knowledge about the British market in the fashion sector and connection with potential commercial partners, through market intelligence actions, mentoring and business roundtables.

💻 The program will be online and spots are limited.

📌 Access the regulation and sign up: https://lnkd.in/dycu2AFq

ANK Jewellery by New York Weekly

Ana Ferrari to exhibit her brand ANK Jewellery at The Museum of Arts and Design in New York

Art has got an in-depth historical significance in the field of design. Especially, the artwork and creations in jewellery design are rooted in history. Representing physical and spiritual experiences through art, Ana Ferrari has earned a reputation for being one of the finest sculptors and jewellery designers. The artist and designer is the creative director at  ANK Jewellery, an artistic space representing sculptural jewellery.

Ana’s passion for becoming an artist goes back to her graduation days when she was pursuing Business Administration and Fashion Designing.  However, she had a creative flair for designing jewellery pieces having an ancestral legacy as she understands beauty in symbology rather than only in form. Leading by her enormous curiosity and profound questions about humanity, Ana Ferrari has explored five continents to find the perfect gems, metals, stories and cultures.

While her designs and sculptures depict spiritual growth, she studied the crystalline systems of different gems in Brazil, India, Thailand, Vietnam, Laos, Cambodia, Myanmar and Nepal. Having visited the biggest fairs in Hong Kong and Tucson, she has monitored the extraction of gold in Oman, witnessed the mining of tanzanite in Africa and perfected her artistic skills in Italy, Germany, Austria and England among others.

With the global exposure Ana Ferrari holds with her work, she will represent ANK Jewellery at The Museum of Arts and Design (MAD) in New York. The exhibition will bring acclaimed artists from across the globe under one roof. 

“Fine art jewellery is at the very heart of MAD’s history, permanent collection, and future,” said Tim Rodgers, MAD’s Director. “Aligning our RE:FINE store event with our exhibition, Jewelry Stories, helps our supporters recognize this fact and encourages them to curate their own jewellery collection made by some of the most acclaimed artists working today.”

In addition, The Museum of Arts and Design is by far one of the most desirable shopping destinations in New York. 

“It’s a chance for the MAD community to interact with and invest in fine jewellery artists who are redefining the modern heirloom,”  said Sathya Balakumar, the Director of Merchandising. 

Founded in 1956 by Aileen Osborn Webb, MAD celebrates the creativity of contemporary jewellery design, and the exhibitions promote rich cultures and traditions. 

Speaking about exhibiting ANK Jewellery on an international scale, Ferrari said, “MAD curatorial and heritage interested for the most relevant jewellery in history is remarkable and I feel honoured to showcase my artwork there.” A majority of jewellery designs at ANK Jewellery celebrate the rich diversity of cultures in the world. 

Earlier this year, Ana Ferrari had an opportunity to represent Brazil globally. The prolific artist exhibited her sculpture called ‘Wind’ at the 59th Venice Art Biennale which began on April 23, 2022. The sculpture explains the meaning of wind in the creative context and was developed during her artistic residency at the Azulik City of Arts – Uhmay, Mexico.

https://nyweekly.com/business/ana-ferrari-to-exhibit-her-brand-ank-jewellery-at-the-museum-of-arts-and-design-in-new-york/

International Marketing course with an emphasis on e-commerce is open for enrollment

In partnership, ApexBrasil and ESPM invite entrepreneurs to participate in training in International Marketing. Interested parties have until February 5 to apply. Classes will be in March, online or in São Paulo.

ApexBrasil and Escola Superior de Propaganda e Marketing (ESPM) are open for enrollment, until February 5th, for the third edition of the “International Marketing Course: The Importance of E-commerce in an Environment in Transformation”. The course will be held in person, in São Paulo, or online (live) on the 13th and 14th (first stage) and 27th and 28th (second stage) of March. Classes will take place from 9 am to 5:30 pm.

The novelty of this edition is that ApexBrasil will hold, in a complementary way, an exclusive online workshop to present various opportunities to support the internationalization of Brazilian companies in 2023, on March 15, from 10 am to 12 pm.

The main objective of the course is to train the executive leaders of Brazilian companies in the process of internationalization in international marketing, with a bias in e-commerce operations. The training aims to facilitate the recognition of opportunities and threats in the foreign market, market analysis, positioning, value proposition, competitive advantage, as well as the strengths and weaknesses of companies, their offers and their brand. The central reflection goes through the analysis of the elements of the marketing mix and the decision of which variables must be adapted to obtain greater success in the international expansion.

The training will address the following topics in International Marketing:

1. Fundamentals for building an International Marketing Plan;

2. International marketing strategy;

3. International strategy for the 4P’s – Price, Promotion, Place and Product (direction towards e-commerce when dealing with distribution channels);

4. Definition of the marketing plan, including budget and schedule of actions;

5. Dynamics that allow the public to put into practice the contents presented.

SERVICE

International Marketing Course: The Importance of E-commerce in a Changing Environment – 1st Edition 2023

Registration: until February 5

Dates and times: March 13, 14, 27 and 28, 2023, from 9:00 am to 5:30 pm

     * Workshop: March 15, 2023 – 10:00 am to 12:00 pm

Modality: Hybrid (online: zoom platform and face-to-face: ESPM-Tech facilities in SP)

Values: R$ 1,100 for one participant; BRL 1,800 for two participants from the same company; or BRL 2,400 for three participants from the same company

Hours: 32 hours of class, lasting 4 days

Registration link: click here

Rules: see here

Theme: Internationalization

Market: Does not apply

Export sector: Not applicable

Investment Sector: Not applicable

Service sector: Not applicable

Publication Language: Portuguese

ABEST apoia a 4ª edição do Prêmio Brasil Criativo

On the eve of São Paulo’s birthday (January 24), the 4th edition of the Brasil Criativo Prize took place at the Centro Cultural de São Paulo, an official award for the Brazilian Creative Economy, presented by 3M and supported by the Ministry of Culture and Abest.

The event idealized by Lucas Foster was attended by the finalists and professionals from each area, concerts by the Bloco Afro IIu Oba de Min and by the singer, actress and indigenous activist Kaê Guajarara, in addition to the exhibition of the Fashion Sampa Program (partnership with SPFW and Casa de Criadores).

The pieces exhibited by Fashion Sampa were made by women from Cidade Tiradentes (existing wave or the largest residential complex in Latin America) and Brasilândia, due to neighborhoods related to a high rate of femicide in São Paulo. In pursuit of productivity in the labor market and income generation, 32 pieces were produced that resonated around the world due to their visibility in the closing parades of the last SPFW in November, highlighting the great professionals and creators in the communities.

Among the pieces, a versatile cover that can be transformed and several other pieces, has origins such as pillows, customized blouses and revisited personal pieces, reusing textile waste. The print on this work expresses regionality, diversity, gender relations and life, made together by several different creative hands.

Who took the prize of the night in the Fashion category was Marca Foz (São Paulo, SP), which was a finalist alongside Estamparia Artesanal (Barra Mansa, RJ) and Oyá Criativa (Salvador, BA).

To check out the winners in all categories, visit https://www.premiobrasilcriativo.com.br/blog/premio-brasil-criativo-apresenta-vencedores-da-sua-edicao-2023

ApexBrasil announces new management and focuses on sustainability as a priority

The President of ApexBrasil swore in the new Business and Corporate Management directors, respectively, Ana Paula Repezza and Floriano Pesaro.

Around 9:30 am on January 10th, the Vice President of the Republic Geraldo Alckmin, Minister Mauro Vieira, the President of ApexBrasil, Jorge Viana, and the new Directors Ana Paula Repezza and Floriano Pesaro, greeted the Agency’s employees in the basement of the entity’s headquarters building.

One of the objectives of the President of ApexBrasil, Jorge Viana, for this year is to work on the geography of Brazilian exports.

The action plan is to discuss with the governors of the 27 units of the Federation about the main sectors and products with greater possibilities for foreign trade and, thus, intensify the work on the product, focusing on the sustainability of what is being promoted. One of the examples is to attract investments aimed at the renewable energy sector.

For more details, visit https://apexbrasil.com.br/br/pt/conteudo/noticias/nova-gestao-da-apexbrasil-inclui-sustentabilidade-e-energia-renovavel-entre-prioridades.html#msdynttrid=eqxr6jdMshT5yfs_55HuUx9SfuVHaNtcYPAYDV1KuaM

Webinar: Programa 3Cs – Setor de Moda no Reino Unido

Olá,
É a hora de conhecer, capacitar e se conectar.Inscreva-se no webinar e saiba como participar do Programa 3Cs do Setor de Moda no Reino Unido.
O Programa 3Cs – Conhecer, Capacitar e Conectar é uma oportunidade única e inovadora para que sua empresa possa expandir seus negócios para o exterior. É um programa customizado inteiramente on-line com ações voltadas para gerar conhecimento sobre o mercado de moda no Reino Unido, capacitação para atuar nesse mercado e conexão com potenciais parceiros comerciais, por meio de ações de inteligência de mercado, mentoria e rodadas de negócios.

O comércio entre Brasil e Reino Unido no setor de moda
► O Brasil exportou US$ 40,4 milhões em 2022 em produtos do setor de moda, um crescimento de 18,8% em relação a 2021;
► O Reino Unido é o 10° maior destino das exportações brasileiras de calçados, totalizando US$ 32,5 milhões em 2022, o equivalente a 1,2 milhões de pares.

Participe do webinar e saiba mais como será o programa.
Webinar: Programa 3Cs – Setor Moda no Reino Unido
Data: 31 de janeiro
Horário: 15h00 às 16h00
Idioma: português e inglês (não haverá tradução simultânea)
Local: Plataforma On-line

INSCREVA-SE ATÉ 31 DE JANEIRO, (CLIQUE AQUI).

CONFIRA A PROGRAMAÇÃO (CLIQUE AQUI).

APÓS SUA INSCRIÇÃO, A APEXBRASIL ENVIARÁ O LINK DE TRANSMISSÃO DO WEBINAR PARA SEU E-MAIL.

Brazilian fashion at the Cabana Show

Four Brazilian brands will attend the fashion fair in Miami

One of the biggest fashion fairs in Miami, the Cabana Show, will take place on January 26th and 27th at the Miami Beach Convention Center, Miami (USA). The fair connects fashion industry brands, retailers and trendsetters and will receive 4 brands associated with ABEST (Brazilian Association of Fashion Designers) with the support of ApexBrasil (Brazilian Trade and Investment Promotion Agency): Catarina Mina, Gissa Bicalho, Lavish and La Sirene.

The fashion show’s categories span swimwear, accessories, jewelry, lingerie and sportswear. Catarina Mina and La Sirène are two beachwear brands that exude a Brazilian spirit in their pieces: vibrant colors and fresh models, always emphasizing the elegance that the tropical climate can offer. Gissa Bicalho and Lavish present unique jewelry, stripped and sophisticated in the same measure, always with warm and cheerful colors.

The fair will have some attractions such as Swoop rides (very used in Miami to walk near the beach), coconut water, vegan ice cream and other entertainment. For more information, visit https://www.cabanashow.com.

  About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion actions, aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for developing the competitiveness of Brazilian companies and the country.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers aims to strengthen and promote Brazilian design and fashion. Its main proposal is to help the development of Brazilian brands with an international reach and guarantee the authenticity and creativity of each one of them, in addition to publicizing the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is not for profit, has 120 brands from all over Brazil that export products to 57 countries. In addition, it constantly carries out strategic actions to expand penetration into new markets around the world and strengthen relationships with those already conquered.

About FASHION LABEL BRASIL

FASHION LABEL BRASIL, Program for the Internationalization of Brazilian Fashion with Added Value, was created in 2003 by ABEST in partnership with APEXBRASIL, whose proposal is to position the image of Brazilian fashion abroad, valuing the image of an innovative and contemporary Brazil. The program has strategic activities — Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special actions — to expand penetration into new markets around the world and strengthen relationships with those already conquered.

Nossa missão é ser porta-voz global do Design de Moda Brasileira, utilizando sua diversidade criativa como elemento de integração, geração de valor e tradução da transformação cultural da sociedade.

CONTACT

Av. Paulista, 1842 – North Tower – Sala 155
São Paulo/SP – CEP 01310-945

WhatsApp +55 11 97562-5798
claudia@abest.com.br
www.abest.com.br

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