If your company operates in the fashion sector, you can be part of the next edition of the 3Cs Program, which will focus on this sector in the United Kingdom.
The 3Cs Program – Knowing, Training and Connecting is a unique and innovative opportunity for your company to expand its business abroad.
It will be entirely online, with actions aimed at generating knowledge about the British market in the fashion sector and connection with potential commercial partners, through market intelligence actions, mentoring and business roundtables.
💻 The program will be online and spots are limited.
https://abest.com.br/wp-content/uploads/2023/02/programa-3c.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2023-02-15 14:39:152023-02-15 14:39:153Cs Program – Knowing, Training and Connecting has applications open until February 16
In partnership, ApexBrasil and ESPM invite entrepreneurs to participate in training in International Marketing. Interested parties have until February 5 to apply. Classes will be in March, online or in São Paulo.
ApexBrasil and Escola Superior de Propaganda e Marketing (ESPM) are open for enrollment, until February 5th, for the third edition of the “International Marketing Course: The Importance of E-commerce in an Environment in Transformation”. The course will be held in person, in São Paulo, or online (live) on the 13th and 14th (first stage) and 27th and 28th (second stage) of March. Classes will take place from 9 am to 5:30 pm.
The novelty of this edition is that ApexBrasil will hold, in a complementary way, an exclusive online workshop to present various opportunities to support the internationalization of Brazilian companies in 2023, on March 15, from 10 am to 12 pm.
The main objective of the course is to train the executive leaders of Brazilian companies in the process of internationalization in international marketing, with a bias in e-commerce operations. The training aims to facilitate the recognition of opportunities and threats in the foreign market, market analysis, positioning, value proposition, competitive advantage, as well as the strengths and weaknesses of companies, their offers and their brand. The central reflection goes through the analysis of the elements of the marketing mix and the decision of which variables must be adapted to obtain greater success in the international expansion.
The training will address the following topics in International Marketing:
1. Fundamentals for building an International Marketing Plan;
2. International marketing strategy;
3. International strategy for the 4P’s – Price, Promotion, Place and Product (direction towards e-commerce when dealing with distribution channels);
4. Definition of the marketing plan, including budget and schedule of actions;
5. Dynamics that allow the public to put into practice the contents presented.
SERVICE
International Marketing Course: The Importance of E-commerce in a Changing Environment – 1st Edition 2023
Registration: until February 5
Dates and times: March 13, 14, 27 and 28, 2023, from 9:00 am to 5:30 pm
* Workshop: March 15, 2023 – 10:00 am to 12:00 pm
Modality: Hybrid (online: zoom platform and face-to-face: ESPM-Tech facilities in SP)
Values: R$ 1,100 for one participant; BRL 1,800 for two participants from the same company; or BRL 2,400 for three participants from the same company
Hours: 32 hours of class, lasting 4 days
Registration link: click here
Rules: see here
Theme: Internationalization
Market: Does not apply
Export sector: Not applicable
Investment Sector: Not applicable
Service sector: Not applicable
Publication Language: Portuguese
https://abest.com.br/wp-content/uploads/2023/02/informe-apex-.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2023-02-01 15:28:512023-02-01 15:28:51International Marketing course with an emphasis on e-commerce is open for enrollment
The President of ApexBrasil swore in the new Business and Corporate Management directors, respectively, Ana Paula Repezza and Floriano Pesaro.
Around 9:30 am on January 10th, the Vice President of the Republic Geraldo Alckmin, Minister Mauro Vieira, the President of ApexBrasil, Jorge Viana, and the new Directors Ana Paula Repezza and Floriano Pesaro, greeted the Agency’s employees in the basement of the entity’s headquarters building.
One of the objectives of the President of ApexBrasil, Jorge Viana, for this year is to work on the geography of Brazilian exports.
The action plan is to discuss with the governors of the 27 units of the Federation about the main sectors and products with greater possibilities for foreign trade and, thus, intensify the work on the product, focusing on the sustainability of what is being promoted. One of the examples is to attract investments aimed at the renewable energy sector.
https://abest.com.br/wp-content/uploads/2023/01/gestao-apex.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2023-01-24 15:36:562023-01-24 15:36:56ApexBrasil announces new management and focuses on sustainability as a priority
Olá, É a hora de conhecer, capacitar e se conectar.Inscreva-se no webinar e saiba como participar do Programa 3Cs do Setor de Moda no Reino Unido. O Programa 3Cs – Conhecer, Capacitar e Conectar é uma oportunidade única e inovadora para que sua empresa possa expandir seus negócios para o exterior. É um programa customizado inteiramente on-line com ações voltadas para gerar conhecimento sobre o mercado de moda no Reino Unido, capacitação para atuar nesse mercado e conexão com potenciais parceiros comerciais, por meio de ações de inteligência de mercado, mentoria e rodadas de negócios.
O comércio entre Brasil e Reino Unido no setor de moda ► O Brasil exportou US$ 40,4 milhões em 2022 em produtos do setor de moda, um crescimento de 18,8% em relação a 2021; ► O Reino Unido é o 10° maior destino das exportações brasileiras de calçados, totalizando US$ 32,5 milhões em 2022, o equivalente a 1,2 milhões de pares.
Participe do webinar e saiba mais como será o programa. Webinar: Programa 3Cs – Setor Moda no Reino Unido Data: 31 de janeiro Horário: 15h00 às 16h00 Idioma: português e inglês (não haverá tradução simultânea) Local: Plataforma On-line
APÓS SUA INSCRIÇÃO, A APEXBRASIL ENVIARÁ O LINK DE TRANSMISSÃO DO WEBINAR PARA SEU E-MAIL.
https://abest.com.br/wp-content/uploads/2023/01/3cc.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2023-01-20 12:54:162023-01-20 12:54:16Webinar: Programa 3Cs – Setor de Moda no Reino Unido
Se sua empresa ainda não exporta para a China ou deseja ampliar suas vendas para aquele país, essa é sua chance de conhecer melhor as peculiaridades do mercado de moda chinês para produtos brasileiros. Apresentaremos o estudo sobre o mercado de estilistas independentes da China, incluindo o segmento de vestuários masculino e feminino e de moda praia.
Neste webinar, também serão apresentados: • características e tendências do mercado chinês; • análises de consumidores e competidores; • análise de canais de distribuição e precificação de produtos; • aspectos legais e de regulamentação; • oportunidades de negócios para estilistas brasileiros independentes; • estratégias de acesso ao mercado chinês e sobre como promover seu produto; e • identificação de potenciais parceiros de negócios na China e seus contatos.
Webinar sobre Oportunidades para Design e Moda Brasileiros na China – Vestuário e Moda Praia Data: 1 de dezembro Horário: das 10h às 11h30 da manhã (horário de Brasília) Idioma: português e inglês (com tradução simultânea) Plataforma: Zoom
INSCREVA-SE ATÉ 30 DE NOVEMBRO. APÓS SUA INSCRIÇÃO, A APEXBRASIL ENVIARÁ O LINK DE TRANSMISSÃO DO WEBINAR PARA SEU E-MAIL.
https://abest.com.br/wp-content/uploads/2022/11/apex-webinar.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-11-28 10:07:462022-11-28 10:07:46Conheça a dinâmica do mercado vestuários e moda praia na China. Faça já sua inscrição!
On November 8th, the celebration dinner for the 25th anniversary of ApexBrasil, ABEST’s partner since 2004, took place.
In these 25 years at the Agency, ApexBrasil has been carrying out several actions to promote, enhance, develop and export services and products, as well as attracting foreign investment to our Brazilian companies.
This whole trajectory says a lot about the partnership between ApexBrasil and ABEST, which, believing in the same ideals, gave life to the Fashion Label Brasil project – Program for the Internationalization of Brazilian Added Value Fashion. Through this partnership, the visibility of Brazilian brands abroad boosted the appreciation of the design of products developed for export, expanding the reach of the Brazilian lifestyle around the world.
Tracing the same path in view of the same objectives, we celebrate and congratulate the 25 years of ApexBrasil.
https://abest.com.br/wp-content/uploads/2022/11/medalha-apex.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-11-22 09:06:332022-11-22 09:06:33ABEST's partner for 19 years, ApexBrasil celebrates its 25 years as an Agency
Biennial fashion fair promotes brazilian brands in Paris
Organized by Who’s Next and especially dedicated to fashion accessories, the European event Première Classe Paris takes place from September 30th to October 2nd during Paris Fashion Week (September 26th to October 4th) at Jardin des Tuileries, France. Exposing models of all kinds of accessories, it gathers and attracts the attention of journalists, stylists and offices in the fashion world.
For 30 years, the biennial fair has selected selected brands from around the world, relying more on creative, authentic and high-quality designs for exposure to fashion professionals and buyers. Therefore, it has the presence of the brands Dotz, Sy&Vie, Serpui and La Sirène representing the Fashion Label Brasil program of Abest and ApexBrasil. As for Sophia Hegg and Serpentina, brands also include TexBrasil (Abit). By Abicalçados, it will be the Melissa brand.
About APEXBRASIL
The Brazilian Trade and Investment Promotion Agency (APEXBRASIL) works to promote foreign products and services abroad and investments for strategic sectors of the Brazilian economy. The Brazilian Services Agency carries out international trade promotion actions, aimed at promoting exports and valuing international products and services abroad, such as prospecting and national business organizations, organizations supporting large fairs, visits by foreign buyers and opinion makers. to learn about the Brazilian production structure, among other business companies that also aim to strengthen the Brazil brand. APEXBRASIL coordinates foreign direct investment (FDI) researchers for Brazil with a focus on strategic sectors for the development of competitiveness of Brazilian companies and the country.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers aims to promote Brazilian design and fashion. Its main development aid is within the reach of each and guaranteed the creativity of growth and creativity of each one of them, publicized the development and Brazilian lifestyle brands in Brazil, promoted internationally thus for the one of all linked to fashion. Currently, ABEST, which is not for profit, has 120 brands from all over Brazil that export products to 57 countries. In addition, it constantly executes strategic actions to expand its penetration into new markets around the world and strengthen relationships with those it has conquered.
About FASHION LABEL BRAZIL
FASHION LABEL BRASIL, Value Added Brazilian Fashion Internationalization Program, was created in 2003 by ABEST in partnership with APEXBRASIL, whose proposal is to position the image of Brazilian fashion abroad, valuing the image of an innovative and contemporary Brazil. The program has strategic activities — Buyer and Image Project, International Fairs and Parades, Showroom Project, in addition to special ones — to expand penetration in new markets around the globe and strengthen relationships with those already conquered.
About TEXBRASIL
The Brazilian Textile and Fashion Industry Internationalization Program (TEXBRASIL) works with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, already helping around 1600 brands get on the agriculture trail, doing USD 9 billion in business. The Program is carried out through a partnership between ABIT and the Brazilian Agency for the Promotion of Exports and Investments (APEXBRASIL).
About ABIT
The Brazilian Textile and Apparel Industry Association (ABIT), founded in 1957, is one of the most important entities among the country’s economic sectors. It represents the workforce of 25.2 million companies installed throughout the territory, companies of all workers that together employ more than 1.5 million national and productive workers, size, an annual turnover of US$ 48.3 billion.
About ABICALÇADOS
The Brazilian Association of Footwear Industries (ABICALÇADOS) is an entity that represents a national industry, the fifth largest producer of footwear in the world, the largest in the West. Founded in 1983, ABICALDOS, headquartered in Novo Hamburgo/RS, has a membership of all sizes and accounts for more than 65% of all peers in the country. An entity represents an industry that directly employs more than 290,000 people. Its mission is to represent, defend, develop and promote the Brazilian industry with respect, excellence and results.
https://abest.com.br/wp-content/uploads/2022/09/abest-premiere-post-02.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-09-29 18:26:162022-09-29 18:26:16Brazilian fashion appears at Première Classe Paris
“Concept Trade Show – a real trait d’union across companies, buyers and showrooms – during Milan Fashion Week.”
From February 24th to 27th,White Milano “Sign of the Times” presented the new collections of the brands from the Brazilian fashion internationalization program at Tortona Fashion District,Fashion Label Brasil, byABEST and ApexBrasil:Thais Bernardes andDotz.
“The fair was very well organized and most of the buyers who attended were Italian, but Germans, Belgians, and Greeks also visited. Overall, it was a productive fair in terms of networking and very important for the brand’s communication,” Thais Bernardes.
Fashion, Network, Trends, Business
The financial results of the show add up to US$ 18,000.00 and US$ 31,000.00 with regards to expectations for new businesses in the next six months.
All at the same time
According to the organization, there were about 400 brands from all over the world and more than 20 thousand people in four exclusive locations. More than a fair, White Milan is considered to be a hub for brand exhibitions, a hybrid between an event and a showroom to offer consultancy and even a networking platform for companies that are rewriting the rules of supply chain in terms of sustainability and technology, with added value.
The interest in ecological and digital transition is particularly represented by the WSM (White Sustainable Milan Edition), a platform that gives visibility to industry operators and to sustainability and technology enthusiasts.
What we saw were alternative materials for new forms of production processes and for the consumer’s own experience. In addition, we could see physical products being launched physically, business units dedicated to the metaverse, and digital passports to attest the products’ sustainability. There was an unprecedented synergy between brands and gaming platforms seeking alternative forms of promotion.
With an intense cultural program that is complementary to the business, there were three targeted areas (lectures, workshops, and education) designed to involve and invite people not only fashion, culture, and technology professionals, but also the public and academic world to debate certain issues. Wired Italia, for example, participated through a program of exclusive lectures, dedicated to the intersection between fashion, innovation, technology, and sustainability.
“Sign of the Times”
“Key omnichannel platform for fashion operators, leader in the universe of information and international networking, with a consolidated strength able to connect nieche brands, contemporary fashion, business.”
“Sign of the Times comes from a need of creating something new, for us and for all of you. Sign Of The Times means accepting how times are changing and how much we are willing to be part of it through new projects and revolutionary ideas that give voice to the dreams of new generations”; “The world requires a new vision, a new point of view, to rethink together a new era of fashion, kinder and less hectic, for the individual and the environment. TIME, time, is an essential value. Let’s take care of our time together.”
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2022/03/CAPA.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-03-25 18:09:362022-03-25 18:09:36White Milano “Sign of the Times” promoted Fashion Label Brasil: Thais Bernardes and Dotz.
“New collections from Ready-to-wear, Accessories, Beauty, and Lifestyle brands for professionals in the fashion industry.”
From January 21 to 24, 2022, Who’s Next presented at the Porte de Versailles in Paris, the new collections of fashion, accessories, beauty, and lifestyle brands for buyers and media, both national and international.
The show’s results add up to USD 10,000.00 in immediate trades and USD 100,000.00 of business expectations for the next six months.
“The fair was great. Results were similar to those achieved in pre-pandemic times. It was better than the September 2021 edition,” Gian Gatteri, Rio de Sol.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Throughout 20 years, it has helped around 1600 brands enter the exporting path, making USD 9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About ABIT
The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957* is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,500 companies installed throughout the national territory, companies of all sizes that employ over 1.5 million workers and together generate annual revenues of R$185.7 billion.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2022/03/Capa-Who_s-Next.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-03-22 17:39:342022-03-22 17:39:34Who’s Next promoted the Brazilian brand Rio de Sol, through the Abest and Abit partnership
The fashion fair promotes nine brands supported by Fashion Label Brasil
“Première Classe is a source for creativity that urges for new designs and creative collaborations.”
The fashion fair at the heart of the Paris Fashion Week,Première Classe, recognized for its creativity and originality, features the trends of the upcoming season and the young fashion creators of the future.
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Throughout 20 years, it has helped around 1600 brands enter the exporting path, making USD 9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About ABIT
The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957* is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,500 companies installed throughout the national territory, companies of all sizes that employ over 1.5 million workers and together generate annual revenues of R$185.7 billion.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://abest.com.br/wp-content/uploads/2022/02/CAPA-Premiere-Classe.jpg7001000abehttps://abest.com.br/wp-content/uploads/2024/06/abest-logo-300x227.pngabe2022-02-24 12:05:582022-02-24 12:05:58Première Classe Paris presents Brazilian brands from March 4th to 7th, 2022
