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Maria Dolores presents Reset, a collection full of meanings

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Maria Dolores’ brand debuts the Reset collection. “Reset is not about endings. It’s about a fresh start, to be reborn and allow you to regenerate. ”

The Reset collection means to reorganize from within, updating the soul, finding balance, realigning the spirit and recharging your energies.

The natural gemstones cut and the design reflect the paths of a Zen garden and the art of stacking stones- meditation, reflection and relaxation practices.

The collection’s inspiration is the connection of design and energy, and the expression of beauty, lightness and balance polished in a creation full of meanings, “an invitation for you to dress yourself with the best energy and see an infinite number of possibilities”.

Mariah Rovery, Flex Jewel and Hype Beachwear introduce the Ciclos collab

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Mariah Rovery and Flex Jewel introduced a partnership with Hype Beachwear to create a collab inspired by the full cycles of nature, with the snake and human eye symbols portrayed in earrings, rings, bracelets, necklaces and the collection all over prints.

The accessories collection follow two lines, one made of plated metal, and the other with FLEX JEWEL material, a malleable, resistant, light, non-toxic and colored resin, a new concept in the accessories sector, with exclusive material and unique development.

The collab’s two reference elements translate representativeness and personality to the accessories. The serpent symbolizes the beginning, to be reborn. The human eye conveys our surroundings, the link between the outside and the inside world, bringing to the brain the information necessary to react. “Both the eye and the snake are our chosen symbols to represent the courage that is in being reborn, facing the unknown in a never seen before environment”.

Tecimentos Lolitta Collection

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“Our life connects like a textile made over time, generating long weaves of energies and stories”. Inspired by ancestry and individual essence, Lolitta’s Winter 2021 collection symbolizes the connection with cultural and spiritual roots, with rustic and organic references, textures and prints with a handmade vibe.

The Brazilian fashion brand features the handmade look in knitting stitches pattern technique, patchwork and embroidery. The creative differential of knitting pattern is reinterpreted in the zig cotton jacquard, in the crepe embroidery and as a detail in silk- also in the bicolor version. And yet, with applications, the tweed creates reliefs and, mixed with knitting, creates a new tailoring.

The sweatshirt shows several comfortable and versatile styles for an updated loungewear. The star accessory is the pumps with resin heels.

The Tecimentos collection values the feminine and the design authorship in creation, with a palette of warm and earthy colors, with emphasis on pepper red, pink and the refreshment of mint that appears as a point of light.

Raízes | Tucupi Collection by Naisha Cardoso inspired by Amazon’s essence

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Designer Naisha Cardoso’s jewelry, imprinted with Belém do Pará (capital of the state of Pará) cultural identity, symbolizes the essence of the Northern region of Brazil as the brand’s main guideline, and uses contemporary jewelry as a tradition transgression.

The designer introduces the Raízes | Tucupi collection, a continuation of the liquid theme in her jewels present in other permanent collections: Chuva das 4 (4 p.m. Rain), Afluentes (Affluents), Raízes (Roots).

The collection was created especially for customers based in Belém, as an emotional memory, made in the Amazon for the Amazon. “You are what you eat, in your place of origin”.

The creation brings inspiration and essence to tucupi (a yellow sauce extracted from wild manioc root)- one of the foundations of Amazonian cuisine- the juice of cooked cassava with peculiar flavor and pronounced acidity, and also a food preservative.

“My desire to make this transgression with something archetypal has been going on for a long time.” “In researching glass in Murano (Italy) I had already tried to reach an identical tone of yellow. I got a similar result, but it was a very open tone and similar to a neon hue. It wasn’t our ‘yellow tucupi’ yet, ”says Naisha Cardoso.

The designer stabilized the liquid and managed to reach the “yellow tucupi”, a reduction of tucupi that rests weeks before being bottled and sealed, present in the collection’s pieces.

“Belém is liquid in a sovereign way, both due to the Guajará bay and its affluents, confluences and river arms, as well as the typical rain of the Amazon rain cycle, true suspended rivers”, reveals Cardoso about the city’s personality. And yet, “we can smell the rain with a delicacy that only those who are from here can recognize. It is about that 95% humidity of the air that condenses, condenses, and suddenly precipitates ”.

The collection conveys in its essence the idea that what is eaten and how to eat it speaks a lot about the cultural identity of a territory and its people, “I decided to play and keep the Tucupi tone as Belém is: liquid”, concludes the designer on the culture of the Amazon territory as inspiration for the Raízes | Tucupi collection.

Isolda Unisex Upcycled Collection

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“To create from leftovers excites me, and gives me purpose. I feel that, as a brand, we have this responsibility. We were keeping a very rich textile archive, and being able to take time to dive into other collections and stories to give them a new meaning is fascinating and something very powerful ”, says Juliana Affonso Ferreira, Isolda’s creative director, about the new Unisex Upcycled collection.

After the Isolda Upcycled line in 2020, the brand’s current creative stage is inspired and motivated by reusing and transforming its entire textile waste archive into new pieces. And for 2021 the focus is on genderless styles, with pajamas inspired by Indian vintage ones, shirts, shorts and kimonos manufactured using linens, cottons and silks- from past collections dead stock- in upcycling process.

In addition to the upcycling of flat and printed fabrics, the brand reuses samples of embroideries, patches and appliqués to create one of a kind pieces with unique details.

Another commitment to sustainability in 2020 was to manufacture on demand, with a limited stock created with leftover fabrics, without replacements. The production time for each piece can take around two or three business days from the day of purchase.

The lifestyle and current moment reflected and guided the creation of the collection and the photographic campaign, clicked on Juliana’s place in São Paulo and on her friends and neighbors- architects Luiza Hueb and José Miguel Ferreira from Hueb Ferreira architects- apartment. In a minimalist and cozy location, the fresh all over prints by André Ligeiro, beauty by DryClub at Home, styling by Juliana Sans, and models Erikah Cardoso and Zeh Moreira, the new collection was debuted on Friday, February 26th, 2021 and it is available exclusively on the Isolda website.

Ostra introduces the Croma Collection

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The contemporary brand Ostra introduces its new Croma collection, inspired by the colors of the sun in the sky that emerge from the fraction of the sun’s rays filtered through the atmosphere, the chromatic and majestic presentation of the star-sun from dawn to dusk.

The collection symbolizes the energy that vibrates loudly, encourages and drives you to live the moment. “In 2020 I sometimes saw the sun rise and I began to better observe the light from the sky that dyed the entire horizon. That fascinated me … what a spectacle God gives us every day. That’s why I became interested in the physical theory of mutation of those colors and then CROMA appeared ”.

The Miragem (mirage) all over print is based on the optical effect that happens in the hottest hours, produced by the reflection of sunlight. The Aurora print represents the moment when the sun appears on the horizon and brings the daylight. And finally, the Eclipse pattern represents the sky below the horizon, granting its place to the moon.

Elements Collection by Sabine Arias

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The authorial and contemporary fashion brand Sabine Arias debuts the Elements collection, inspired by nature and its attributes.

The styles embody the context of the pandemic and convey the magic of the elements of nature: earth, water, fire and air.

The water element inspired the fluid fabrics movement, the earth is translated into the resin stones of some pieces, and air and fire represent the strong and vibrant color palette.

The collection symbolizes versatility for the modern and timeless woman in 100% cotton fabrics with a satin touch, embroidered fabrics and resin materials, connecting the fluidity and transition of nature with a romantic spirit.

Camila Vieira debuts her third collection signed by Paula Feijó

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Timeless jewelry brand Camila Vieira- with creations inspired by people’s behavior- debuted its first signed collab in 2019 with digital communicator and influencer Fhits (a Brazilian digital influencers collective) Paula Feijó. In 2020, her lifestyle reflected and guided the partnership flow, now with a new look to create the collab Despertar (to awaken), which reflects and translates the current moment and reality. “To awaken our purposes, look within ourselves and also into the future”.

The collection, with minimalist and contemporary design and developed by four hands, symbolizes the concept of timelessness using high quality raw materials, with 18k Gold plating chains and natural gemstones such as Green Quartz, Golden Rutilated Quartz, Sodalite, Pink Agate, Amethyst and Freshwater Pearls.

The third collab between Camila Vieira and Paula Feijó is divided into three moments: DESPERTAR (to awaken) Family, representing strength and union through the links of the chains. The SENTIR (to feel) family carries the energy and beauty of rough gemstones. And finally, the OLHAR (to glance at) family, which reflects the harmony with the future- with an emphasis on the metals organic design that frame the gemstones.

The natural gemstones and pearls used in the collection pieces include Amethyst, a protection, vitality and spiritual elevation gemstone; Golden Rutilated Quartz, a healing gemstone that illuminates the soul and is capable to blend energies; Green Quartz, a gemstone that improves health, increases energy, eliminates physical and mental tiredness, balances emotions and strengthens metabolism; Pink Agate, a gemstone that promotes acceptance stimulating self-confidence; Sodalite, a mental guidance, objectivity and purpose gemstone that stimulates courage and persistence; and the Freshwater Pearl with its healing and purifying properties representing femininity, creativity and purity.

“The theme Despertar could not be more perfect after the historic year that we live in. Now we are waking up to a new reality, a new beginning, a new era “,” That is why we always choose shapes and stones that have a high energetic power and that make sense with what we believe “, reveals Paula Feijó.

The collab with creative direction Fhits, is available at Camila Vieira’s physical store in Caxias do Sul (a city in Rio Grande do Sul state, Southern Brazil, situated in the state’s mountainous Serra Gaúcha region), with exclusive service sales from the businesswoman and designer. Despertar is also available in the Fashionroom in São Paulo city for all retailers in Brazil and in the brand’s e-commerce.

Andrea Bogosian debuts her winter 2021 collection

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Andrea Bogosian introduces her winter 2021 collection, created to express authenticity in these uncertain times, when searching for the essential has become essential.

The collection with all over prints and embroideries reflects the creative director’s essence and DNA with the season color palette combined of black, off white and navy blue, as well as washed tones of lilac, beige and stone contrast with the pink and ruby of the new pieces.

The winter 2021 collection carries traditional sweatshirts, knitwear and tricots in different styles, with an innovation of leather and lace appliqués. Twill and denim- with tie-dye and marbled style dyes- and diversity in shapes are the stars of the new line.

Tailored styles are visible with structured and innovative shapes in traditional fabrics, as shirts explore different shapes in cotton and silk mixed with lace, ruffle details and asymmetrical hemline, and the highlighted leather pieces have been updated with galaxy prints and pinstripes in addition to skirts and guipure (a type of bobbin lace) dresses with voluminous layers of tulle.

A novelty fabric, taffeta, renews gym tracksuits and the combinations in silk, aligned with lace applications, reaffirm the femininity of the brand. Another innovation is glossy and lizard finishes that result in a subtle shine, and accessories, twill shoes, satin fabrics and embroidery are part of the line with the already traditional leathers kinds and unusual patterns.

Nádia Gimenes launches Collab in partnership with Anna Carolina Bassi

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Designer Nádia Gimenes debuts a collab in partnership with digital influencer Anna Carolina Bassi for the Winter 2021 collection, which edits the personality of the vintage and timeless accessory through a contemporary viewpoint.

The “chic and cool” collab consists of three families that balance authenticity and versatility. The Macaron family shows a pastel color palette in matte resin, conveying softness and elegance. The Vintage family was created in neutral and classic tones with a current reading of retro shapes. At last but not least the Infinite- developed in metal- bringing up the protagonist symbol in Carol Bassi’s life.

The collection debuted on March 2nd for retail at INSHOP, Shopping Cidade Jardim, inside Carol Bassi store and its website.

Nossa missão é ser porta-voz global do Design de Moda Brasileira, utilizando sua diversidade criativa como elemento de integração, geração de valor e tradução da transformação cultural da sociedade.

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