PARIS AND TOKYO: 23 BRAZILIAN BRANDS AT SEPTEMBER’S MOST STRATEGIC FASHION DESTINATIONS
In a strategic move to amplify the global presence of Brazilian design, 23 national brands will present their collections this September at two of the industry’s most influential B2B platforms: Who’s Next Paris and Tranoï Tokyo. This expansion marks an important step in the internationalization of the Brazilian fashion sector, connecting our talents with key retail buyers, distributors, and media across European and Asian markets.
The Brazilian group is promoted by Fashion Label Brasil (Brazilian Fashion Internationalization Program) created by ABEST (Brazilian Association of Fashion Designers) in partnership with ApexBrasil (The Brazilian Trade and Investment Promotion Agency). At Who’s Next will be attending 19 brands, they are: Água de Coco, Brir, Carrega, Cecilia Prado, Cristina Sabatini, Dress To, Doux, Dupla Atelier, Gissa Bicalho, Gricci, Guria, Hector Albertazzi, Lis Fiaschi, Louloux, Lybethras, Maria Pavan, Rio de Sol, Versos and Zoew. At Tranoï we will have 4 brands: Cecilia Prado, Conceria, Serpui and Waiwai.
About Who’s Next Paris
Who’s Next Paris is a B2B trade show dedicated to the international ready-to-wear, accessory, and lifestyle sectors. Established in 1994 and held biannually, the event connects fashion brands with retail buyers, distributors, and press.
About Tranoï Tokyo
Tranoï Tokyo is a premier B2B fashion trade show in Asia, hosting its 5th edition in September 2026 at the iconic Yoyogi National Stadium. In partnership with the Japan Fashion Week Organization, the event features a curated selection of international designers to connect global brands with asian market.
By participating in these high-profile events, Brazilian labels continue to solidify their position in the global supply chain, demonstrating the commercial viability and creative distinctiveness of the “Made in Brazil” identity.
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ABOUT ABEST
Established in 2003, the Brazilian Association of Fashion Designers (ABEST) aims promote Brazilian design and authentic fashion. Its primary mission is to support the development of Brazilian brands with international reach and promote the Brazilian lifestyle, contributing to the growth of all fashion segments.
ABOUT FASHION LABEL BRASIL
Fashion Label Brasil is the Brazilian Fashion Internationalization Program, run by ABEST (Brazilian Association of Fashion Designers). Created over 20 years ago in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), it currently includes around 180 participating brands; 85% are women-led and 40% have sustainable & eco-friendly practices. Its proposal is to position Brazilian fashion abroad, promoting the image of an innovative and contemporary Brazil.
ABOUT APEXBRASIL
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
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