Notícias ABEST

A Brazil with a Resort Soul

For Juliana Lopes @j.u.lopes

After so many years living in the United States, designer Sinesia Karol says she feels more American than Brazilian… but how could one deny the Brazilian essence infused in every collection of her swimwear brand, SK?

Born in Espírito Santo, Brazil, and married to an American, Sinesia Karol has built a brand that now graces the racks of top U.S. luxury retailers like Saks Fifth Avenue and Neiman Marcus. In Brazil, SK has two boutiques strategically located in glamorous coastal destinations: Trancoso and Angra dos Reis. And yes, despite exporting to the four corners of the world, SK is proudly Made in Brazil.

We spoke with Sinesia before and after her runway show in São Paulo, held during Fashion Meeting at JK Iguatemi Mall in April.

How was your experience showcasing in São Paulo?

Wow, it was incredible! The experience at Fashion Meeting was fantastic. We invited some of our clients to a private dinner after the show as a gesture of loyalty and to thank them for these 14 years. It was a lovely evening at Beef Bar, in São Paulo — and many clients placed orders right there at the event.

Tell us about this collection and its highlights.

We experimented with different techniques for this collection. One of them was an embroidery method using matelassé, which means “quilted” in French. You could see in the show that the orchid details had a padded texture, adding exclusivity to the design. We also worked with bold topstitching, especially on black and off-white pieces. These contours gave the collection a beautiful and unique result.

Where does the brand usually showcase its collections?

We’ve been presenting at Miami Swim Week for 13 years now, and this was our first time presenting in Brazil.

Can you share a bit about the brand’s journey?

We conceptualized the brand in 2010 and officially launched it in 2012 in New York’s Meatpacking District. Our first retailer was Bergdorf Goodman, followed by Saks Fifth Avenue, Neiman Marcus, and several specialty boutiques in the U.S. We also sold through the Four Seasons Hotel in Hawaii. Today, we export to many countries, including Egypt, the south of France, Spain, Portugal, Russia, Japan, and Greece.

How many stores and retail points does SK have today?

Currently, the brand has three stores — two in Brazil and one in the United States. Our focus is resortwear, so we didn’t initially plan for locations in big cities. But since we have many loyal clients from São Paulo, we are considering opening a store there soon.

Which international trade shows does SK participate in?

Since the beginning, we’ve participated in international trade shows. We show at Splash and Tranoï in Paris, and Cabana Swimwear in Miami.

Do you plan to expand internationally?

We always dream of growing more and more, but in many ways, the brand is already international. I’ve been living in the U.S. for 32 years, so at times, I actually feel more American than Brazilian.

What sustainable practices does SK adopt?

We’ve always been committed to sustainability. Since the beginning, we’ve repurposed leftover lycra to create accessories instead of using metal. We’re also very intentional about working with high-quality materials, which is why our clients are so loyal. Many of them don’t just buy one or two bikinis — they buy the entire collection. That’s been the case for over 12 years now. For us, preserving quality is essential.

Which SK products are bestsellers?

Our kaftans, pajamas, and high-waisted bikinis are among our top sellers. They’re always well received. We aim to keep the style relaxed, chic, and modern, while always thinking outside the box. For us, quality is everything.

2 de May de 2025

Up Above: The Evolution of the Brazilian Luxury Eyewear Brand.

Destacado na Home, exportar, Notícias ABEST

What we put on our faces needs to be precious. What we put on our faces forms the first image we see of ourselves. It expresses our taste and takes care of our eye health. But why weren’t glasses so fashionable 10 or 15 years ago?

This is the question that Gustavo and Gisela Assis were already asking themselves before creating the Lapima brand in 2017. The couple, passionate about design, beauty, and nature, explored workshops and even scrap yards in search of machinery and partners to produce luxury eyewear in Brazil. It was still a little-explored and (very) expensive market. Despite the challenges, their desire to create high-quality design products prevailed, and today Lapima is one of the Brazilian eyewear brands competing side by side with luxury giants.

“Glasses are a luxury item that showcases your identity. Making well-crafted eyewear is hard work. We spend three hours hand-polishing them—it’s like a work of art, with added value,” explains Gustavo Assis, who is also the brand’s creative director.

The simple name—Lapima—came from a family story. Their eldest son, now 17, used to say “lá pima” instead of “lá em cima” (meaning “up above” in Portuguese). The couple found it charming, saw it as a name that would work in multiple languages, and decided to keep it.

Between international fairs, Gustavo spoke with Fashion Label Brasil to share the brand’s story and the satisfaction of bringing Brazil to the world.

Lapima is now considered a successful Brazilian brand with international reach. You are also the first luxury eyewear brand to achieve this level of exposure in global fashion capitals. How have you experienced this moment?

We currently participate in trade fairs in New York, Paris, and Milan. We present a Brazil that isn’t so cliché, which is enchanting for customers. It’s somewhat unusual for a Brazilian company to produce high-quality eyewear in the luxury market. We are a Brazilian luxury brand, producing in Brazil to compete with international brands. We stand alongside major brands that have 30 years or more of history. We feel that it was worth staying true to our initial beliefs and following what we wanted as the brand’s guiding principle.

What were your initial beliefs when you started the brand, and which of them remain your goals?

The beliefs that we still uphold are respecting the quality of the product and the quality of the creation we envision. We don’t compromise for fleeting trends; instead, we focus on setting trends and being trendsetters. We are also committed to delivering on time. Gisela, our team, and I believe in this. We never stray from our path, and over time, this has proven to be very important.

It’s clear that you value the creative process. How do you structure it? Do you have a specific time or place?

There is always a moment for it—a pause. The location doesn’t matter. It always starts with a freehand sketch, where I assess what looks beautiful and play with shapes. The forms then evolve into products. We have iconic lines, fashion-forward lines, and classic lines. We explore freehand drawing within the theme we choose. For instance, when we were inspired by the sea, we immersed ourselves in everything that represents it—both its turbulence and its calm. That led me to explore the shape of diving masks, researching vintage and contemporary models. This entire process takes about a year.

At this stage of design and inspiration, it is truly a luxury for a brand to fit this into a feasible timeline. I see this as a major challenge for brands. How do you manage it?

From the beginning, we’ve had our own workshop and always worked with an in-house prototyping team. We never had long deadlines—our schedules were always tight because we do three trade fairs a year. But a few collections ago, we started organizing everything in a spreadsheet to work a year and a half in advance. That timeline is just for product development.

How many new models do you launch per collection?

Each collection includes eight new models. Added to our classics, best-sellers, and previous collection models, we now have over 400 SKUs when considering color variations.

When you talk about a Brazil that is not cliché, what comes to mind?

I think of architectural beauty, the beauty of our nature, our forests, our sea, and our people. We’ve talked about Brazil’s central region and our savannah. It’s great that people know Salvador, Rio de Janeiro, and São Paulo—I love Brazilian clichés. But we also want to showcase other aspects, like the Serra do Mar mountain range and central Brazil. We’ve drawn inspiration from the sail of a Ceará fisherman’s raft and the diving mask used in Ilha Grande. We seek out these details. It’s a way to share things that people don’t know about.

Do you travel a lot around Brazil?

What is your educational background?

I graduated in Business Administration, but I always dreamed of studying Architecture. I used to visit my parents’ architect friends and draw with their pens. Creating Lapima became my version of architecture. Business administration is important for understanding numbers, financial management, and making sure everything adds up. I never studied design, but I love houses and architecture. Creativity develops over time and through the environment you live in.

How did the brand come to be?

At first, we thought about creating a product design company, and our first product idea was sunglasses. But we couldn’t find a manufacturer that produced high-quality eyewear in Brazil. We almost gave up. Then, we hired an engineer who suggested we buy our own machinery. We purchased an old machine from a scrap yard in Campinas. We sourced lenses from France and other parts from Germany. That’s when we realized we were competing in the international market because the costs kept rising. That was seven years ago, and since then, the company has evolved. Our first showroom, supported by ABEST, was in 2017. The beginning was extremely tough. But in 2021, we started gaining momentum and growing—that was our turning point. Today, we export ready-to-wear sunglasses and optical frames with demonstration lenses.

Do you often travel around Brazil? I assume you need to see the Brazil you want to showcase.

Yes, all the time. Lately, we’ve been to Ceará, Goiás, and Rio de Janeiro—specifically Paraty and Angra dos Reis. In São Paulo, we visit the Serra do Mar in Ubatuba. The places we choose have to be charming and give us a sense of peace.

Eyewear has become increasingly fashionable. It’s an accessory that is drawing a lot of consumer attention. What do you think is driving this trend?

Actually, I’ve always wondered the opposite: why weren’t glasses considered important if they’re the first thing you notice on a person? I never understood why an essential health item, which must be of high quality, was never valued. I asked myself this because, during my grandparents’ time, glasses were a luxury—they were made from tortoiseshell. Then, at some point, they became commoditized. What we are doing now is bringing back their value. There has also been a movement among major brands to reintroduce this appreciation. Today, we see an independent market taking over this space.

By Juliana Lopes – Fashion Journalist & Consultant @j.u.lopes

19 de March de 2025

Our Voice in the World

Notícias ABEST

Fashion Label Brasil’s Podcast in English Makes Our Fashion World More Accessible to Foreign Audiences

The 8th episode of the Fashion Label Brasil Podcast is now live, featuring Brazilian brands Maria Sanz, Vanda Jacintho, Serpui Marie, and Ventura Eyewear. With eight episodes, we have already reached a total of 30 participating Brazilian brands, bringing information in English to be heard—and seen—around the world.

The podcast culture provides the perfect platform to literally spread the voice of Brazilian fashion beyond South America. It wouldn’t have the same impact in Portuguese. The target audience of the Fashion Label Brasil podcast is international listeners.

We spoke with journalist Alexandra Farah, the podcast’s host, about the importance of using this type of media.

In your view, what is the significance of an English-language podcast about Brazil? Where can we reach?

English remains our global language. We need to communicate what we have. As Carnival approaches, I remember the phrase: “Who doesn’t communicate, gets left behind” (a saying by Chacrinha, an iconic Brazilian TV personality of the 20th century). Fashion is still very Eurocentric, and Brazil goes in and out of fashion. That’s why we need to maintain strong, systematic communication to show that we have a serious fashion industry with responsible professionals working here, with design, and we need to communicate that. Today, podcasts provide deeper communication than social media and reach people who are truly interested.

When we talk about Brazilian fashion, what aspects do you think should be highlighted to add value to our market?

What impresses me most about this work with Abest is how close these brands are to nature. It’s in their DNA, in their research, and this process needs to be valued. The biggest issue in the fashion industry, not just in Brazil, is the lack of transparency and traceability in production. Traditional capitalism has always alienated people from the origins of production processes. In Brazil, we have a wide variety of brands and a very modern approach, with small and medium-sized brands closely connected to their seamstresses and suppliers. Their origins are diverse—some come from the Cerrado, others are near the Amazon, some have indigenous influences, etc.

In your opinion, what clichés about Brazilian fashion still persist in the international perspective?

We need to distinguish between clichés and identity. We are a people who wear fewer clothes, who are sexier, who show more skin. I don’t see this as a cliché; I see it as Brazil being defined by its solar, joyful identity. Instead of clichés, I think there are expectations. People also expect more craftsmanship. The term “handmade” is more tangible than the word sustainability because it clearly conveys the idea of non-mass production.

In the last podcast, you spoke with Maria Sanz, Serpui, Vanda Jacintho, and Ventura Eyewear. What was unique or interesting that you discovered about these brands?

This last podcast was fantastic because it featured brands that are truly prepared for the market and have experience. Some, like Maria Sanz, are young, while others, like Ventura, have an established industry. Serpui Marie has been exporting for 30 years, working with long-standing suppliers. And then there’s Vanda, one of the most sophisticated people I know! What these brands have in common is that they represent Brazil abroad in a calm and serious way. They all have a deep concern for raw materials and their relationships with suppliers and seamstresses. These are very human brands. That’s something Brazil has in abundance. They are big brands, but they maintain their identity, remaining modern, conscious, and ethical.

After so many years in the industry, what still surprises you about the world of Brazilian fashion?

I’ve been in this industry for decades, and yet, every episode has been a pleasure and a discovery. Brazilian fashion is so diverse, and Brazil is so vast. It’s been a deeply rewarding experience. Both international and local audiences are discovering Brazilian fashion alongside me. Journalism always takes such a critical approach, right? Feeling that we’re all working together for a cause might seem a bit romantic, but as you said earlier, I think it’s necessary to force ourselves to see the good side—because the good side exists. Of course, we have many challenges, but right now, it’s time to highlight our strengths.

By Juliana Lopes – Fashion Journalist & Consultant @j.u.lopes

7 de March de 2025

Nosso Último Episódio está no ar! Ouça agora em sua plataforma favorita

Destacado na Home, Notícias ABEST

Clique aqui para ouvir todos os episódios

28 de February de 2025

Oliviero Toscani and the (challenging) task of communicating fashion

Notícias ABEST

The fashion market is one of the most demanding within the Creative Industry — not only due to the seasonality of products and sudden shifts in direction, but also because of the ongoing challenge to communicate fashion with intelligence, innovation, and yes, commercial purpose.

Studying the strategies of major brands can bring valuable insights, and that’s why today’s topic is the (controversial) visual language of Oliviero Toscani, one of the most influential advertising photographers of the 20th century, who passed away in January of this year.

To talk about the Italian photographer Oliviero Toscani is to talk about extremes — about fashion communication that pushes social concepts to their provocative limits. His photography is a crucial part of fashion’s visual history: bold, shocking images that confronted prejudice and sparked debate. For those who lived through the ’90s, it’s impossible to forget his photos — such as a man dying of AIDS or a Black woman breastfeeding a white baby, among countless others.

But where was the fashion? The glamour? The beautiful clothes and attractive models? That’s precisely the point. Even while working for Benetton, Toscani chose a purely conceptual path. The Benetton logo was always there, but actual looks? Almost never.

Toscani wanted to provoke — and did so intensely — in a pre-Internet world, using print ads that consistently crossed into the realms of politics, religion, and ideology. The message came from Toscani, but also from the brand, in a strategy that still resonates today: brand positioning. If a brand stands for something, the consumer who identifies with it will buy into the message — and the clothing.

Though some accused him of sensationalism, Toscani’s work also became a reference point for others. Diesel’s campaigns in the ’90s, for example, followed a similarly provocative approach, albeit with more sarcasm and humor. One idea that emerged at the end of that century was the notion of indirect selling — offering concepts and abstract images rather than the product itself. It was, in many ways, a response to the excesses of the ’80s.

Today, it’s easier to understand that fashion is not just about clothes. It is a market that moves taste and emotion within the creative industry. “My goal is to communicate beyond beautiful dresses,” said the late Franca Sozzani in a 2012 interview (with this author). Franca knew that “fashion” exists in many forms — from the design of a couch to the cover of a notebook. Clothing, of course, holds a large part of the lifestyle market, and it has the potential to be one of the most innovative in the way it communicates with the 21st-century consumer.

And yet, what we often see in the digital world today is sameness: vertical photos of “outfit of the day” looks, isolated product shots, repetitive poses, repetitive bodies.

With Toscani’s passing in January, a major event for the global fashion and communication industry, a timely question resurfaces: how can we create fashion communication that is effective, but also fresh, intelligent, and engaging? How can we speak to our consumers in a more thoughtful way — delivering not just a product, but content, connection, and identity?

Each brand will have its own answer and strategy. What matters most is to never stop searching — and to avoid falling into sameness in a market as dynamic as this one.

By Juliana Lopes – fashion journalist and consultant. Instagram: @j.u.lopes

24 de February de 2025

ESG Practices in Fashion Workshop

Notícias ABEST

Have you ever considered how sustainability can strengthen your brand’s reputation and overall impact? In the ESG Practices in Fashion Workshop, you’ll learn how to apply sustainable strategies to your business through expert insights and real-life case studies.

What will you learn?

• How fashion impacts the climate — and how to reduce these effects;

• ESG strategies for fashion companies;

• Certifications and international agreements;

• Innovation and circular design in fashion;

• Sustainable branding and marketing.

The workshop will be led by Yamê Reis, a fashion designer and sociologist.

Yamê holds a Master’s degree in Sociology and Politics from IUPERJ and a Bachelor’s degree in Sociology from PUC-RJ. She is a certified specialist in Sustainability from the Centre for Sustainable Fashion at the London College of Fashion and earned an MBA in Strategic Fashion Business Management from FGV-RJ.

She is a guest consultant for the Fashion Law Committee (CDMD) at the Brazilian Bar Association (OAB/RJ), a fashion course coordinator at IED Rio, and has held leadership positions in style and creative direction at major fashion brands including Cantão, Le Lis Blanc, Totem, and Mercatto.

Currently, she works as a Fashion Business Development Consultant at Sebrae Nacional and leads Agência Moda Verde, an agency specialized in sustainability. The agency supports companies aiming to make a positive impact by building fashion that is socially responsible and environmentally conscious.

Yamê is the author of “O Agronegócio do Algodão: sustentabilidade e meio ambiente” (The Agribusiness of Cotton: Sustainability and the Environment), published by Livros Ilimitados in 2021.

She is also the founder of Rio Ethical Fashion, Brazil’s first international sustainable fashion event, supported by leading industry institutions and fashion schools across the country.

Step 1 → Register through [this link] by March 4, 2024

Step 2 → Send proof of payment to financeiro@abest.com.br by March 4, 2024

Step 3 → Get ready! The course starts on March 11, via Zoom.

Schedule:

March 11, 13, 18, 20, 25, 27 and April 1

🕙 From 10:00 AM to 12:00 PM (12 hours total)

Investment:

• ABEST members: R$ 310 (includes 2 participants per company)

• Non-members: R$ 510

Limited spots available.

Payment must be completed via bank transfer by March 4, 2024.

Bank Details:

Associação Brasileira de Estilistas // 05.823.179/0001-09

Bank: Banco do Brasil // Branch: 1191-6 // Account: 39256-1

PIX: financeiro@abest.com.br

⚠️ Proof of payment must be sent to financeiro@abest.com.br to confirm your registration.

💬 If you need an invoice or receipt, please request it via the same email.

Note: ABEST reserves the right to cancel the workshop and refund payments if the minimum number of participants is not reached.

7 de February de 2025

AREZZO + LENNY NIEMEYER: THIS SUMMER’S MUST-HAVE COLLAB!

Notícias ABEST

Discover all the details behind this stunning collaboration!

There’s nothing better than starting the year with that one special piece that truly reflects your essence, right? The #ArezzoLennyNiemeyer collab has arrived in full force to set the tone for summer — blending Arezzo’s signature style with Lenny Niemeyer’s vibrant Brazilian soul.

The result? A collection that radiates desire, femininity, and the effortless charm of Brazilian women. And when we say desire, we mean it — warning: it’ll be impossible to leave without building a serious wishlist!

Curious already? Come with us and discover all the inspiration, details, and secrets behind this powerful partnership!

SOFT & FEMININE

Every great collection starts with a strong inspiration — and this one is no exception.

With nature as its muse, the #ArezzoLennyNiemeyer collab dives deep into the ocean, drawing on elements from the sea floor in the most sophisticated and delicate way.

The mix of natural textures with golden accents is an absolute hit and will carry you through the season in style.

From relaxed thong sandals to chic summer slides, and not to mention the it-bag that elevates any outfit — we told you, you’re going to want everything!

The refined coral-inspired details? They’re subtle, elegant, and made to match every Brazilian woman.

ELEGANT & COOL

If you love a good trend and your friends know you as the ultimate fashion insider — this collab is for you.

This season’s two hottest elements — craftsmanship and leather — take center stage in this drop.

Modern shapes like wide-strap sandals and artisanal flats capture the natural and handmade essence that defines this collaboration, striking the perfect balance between laid-back and sophisticated.

And of course, everything comes with that extra dose of texture, detail, and charm that makes each piece feel truly special.

Let’s be honest — we know that, as a true fashion lover, you’re already imagining how all these natural textures will pair perfectly with your monochromatic look in the color of the year. Aren’t you?

14 de January de 2025

Retrospectiva 2024: melhores momentos da nossa moda

Notícias ABEST

ApexBrasil + Abest + Fashion Label Brasil

Por Juliana Lopes (*)

Quando olhamos para as manifestações de moda de países lendários do setor sabemos que são referências históricas. Mas hoje podemos sentir, e constatar, mais do que nunca, que o Brasil já traz uma realidade de mercado de moda muito além do que seria um nicho. Não somos apenas um traço de memória tropical que funciona em algumas linguagens. Temos estrutura, matéria-prima, design, desenvolvimento, serviços e uma imagem de moda que ganha corpo a cada estação. O Brasil quer ser Brasil – como França é França, Itália é Itália. Nossos 26 estados, e o Distrito Federal, se movimentam para ter cara própria. Queremos a projeção internacional, mas os pés estão no local – a luz, a paleta de cores, o movimento dos tecidos, o acting nas passarelas, os aromas das lojas, o jeito de atender, o styling tão fluido e tudo o que é Made in Brazil. O gosto do melhor lifestyle brasileiro.

A moda existe porque existe vontade de fazê-la existir. Com política, economia, cultura e criatividade para trazer negócios e oportunidades neste mercado global.

Em 2024 a Abest, ApexBrasil e Fashion Label Brasil juntaram estratégia, recursos e influência para apoiar a moda do Brasil nos principais hotspots em 2024. É o que mostramos na nossa retrospectiva:

Mais divulgação e apoio na Feira Cabana!

Apoiamos desde 2014 as marcas brasileiras que participam da feira Cabana, em Miami Beach, que acontece atualmente duas vezes ao ano. Foram 28 apoios em duas feiras esse ano.

Para aumentar a divulgação, oferecemos na edição de janeiro carrinhos de golfe como transfer entre hotéis, a feira Cabana e outros hot spots do momento, aumentando o fluxo de visitantes, não é demais?

O Cabana acontece em Miami Beach desde 2013, nos meses de janeiro e junho, paralelo à feira Swimshow, durante a semana de moda de Miami. O evento pertence ao Grupo Atrium, que além de organizador de feiras também possui lojas multimarcas no mercado americano, focadas em moda praia e resort premium.

Apoiamos 15 marcas brasileiras na Who’s Next Paris

A feira Who’s Next Paris é desde a década de 90 uma referência imprescindível da indústria da moda internacional. As melhores marcas do mundo estão lá, e as brasileiras também!

A cada edição o evento recebe aproximadamente 45.000 visitantes, entre compradores, varejistas, multimarcas, lojas de departamento de luxo, agentes, jornalistas, escritórios de compras, agências de tendência, estilistas e autoridades.

Apoiamos 11 marcas brasileiras na vanguarda da White Milano

Na paralela da badalada semana de moda de Milão, a White é famosa por lançar novos nomes da moda internacional. A curadoria da feira traz marcas sustentáveis, maisons estabelecidas, designers experimentais e startups de nova geração. E estávamos lá!

Lançamos novos capítulos do Podcast da Fashion Label Brasil

Gravamos 3 novos episódios do podcast trazendo temas relevantes da moda brasileira como sustentabilidade e inovações do setor. Convidamos figuras influentes internacionais da moda, especialistas da indústria, buyers, designers e líderes de opinião. Já envolvemos 27 marcas brasileiras até agora como Lenny Niemeyer, Catarina Mina, Yukio, Arcas, Bear,Triya, WeOui, Sui Generis, Silvia Schaefer, Maria Pavan, Room, Lis Fiaschi, Oitici, Manolita, Bold Strap, Lavish, Ana de Jour, Sy&Vie, Dotz, Parioca, Kenner, House of Amem, Empress, Agua de Coco, Patu, Bárbara Müller e Naisha Cardoso. Nosso objetivo é gerar cada vez mais network e relevância na moda brasileira.

Projeto Comprador Norte & Nordeste

Nos últimos 20 anos a Abest por meio do Fashion Label Brasil, Projeto desenvolvido em parceria com a ApexBrasil, convida grupos de compradores internacionais de renomadas boutiques e multimarcas para visitar os principais showrooms do Brasil. Neste ano de 2024, seguindo as diretrizes do governo, o foco foi valorizar a cultura local do Norte e do Nordeste do Brasil. O circuito focou em Fortaleza e Belém, trazendo marcas das capitais e arredores. Ao todo participaram 20 marcas e 3 delas eram do Sudeste, que se deslocaram para participar!

Desfiles em Paris, Milão, Nova York, Miami e São Paulo

Passamos pelo circuito mais importante das capitais de moda internacionais.

A Amem desfilou em Milão e Nova York. Sylvie desfilou em Milão e Paris. Sinesia Karol em Miami, e diversas marcas brasileiras incríveis que desfilaram em São Paulo ao longo do ano.

Participamos da feira Silmo Paris com a Lapima

O Brasil também oferece marca da indústria óptica de luxo e podemos provar. Sem dever nada para as europeias e americanas, a marca Lapima levou design de luxo e qualidade artesanal autoral para a maior feira de artigos ópticos do mundo.

Apoiamos 12 marcas na feira Splash Paris

Uma das feiras mais procuradas do momento, a Splash, que acontece em Paris, é voltada para o segmento premium de moda praia e resort. Com curadoria criteriosa, o evento acontece em dois momentos especiais: em junho, antes da temporada de vendas de moda praia, e final de setembro, sempre na Semana de Moda de Paris. Nestes períodos há maior fluxo de visitação de compradores de grandes lojas de departamento mundiais, por isso os players mais importantes da moda estão sempre por lá.

Première Classe Paris: oito marcas apoiadas!

A feira Première Classe, que acontece desde 1989 em Paris é considerada a feira mais importante do mundo para o segmento de acessórios de moda: ,bolsas, calçados, jóias, semi jóias, adornos e vestuário. Acontece duas vezes por ano durante a Semana de Moda de Paris, no Jardin des Tuileries, e traz centenas de expositores de diversos países. É passagem obrigatória para compradores de renomadas lojas de departamentos e boutiques: por isso não perdemos a oportunidade de levar as marcas brasileiras para lá.

Fiquem de olho nas nossas redes pois em 2025 tem mais!

(*) Juliana Lopes é jornalista de Moda especializada em cobertura internacional. Durante 8 anos foi correspondente em Milão e cobriu os principais desfiles das semanas de Moda de Paris e Milão. Foi pesquisadora de tendência de mercado do Use Fashion nas feiras de matéria prima italiana. Escreveu para os principais veículos de moda como Harper’s Bazaar Brasil, FFW, Vogue Brasil e Elle Brasil. É editora do IG da Fashion Label Brasil e escreve para o site da Abest Brasil.

(@j.u.lopes).

Sigam-nos:

@abestoficial @fashionlabelbrasil @apexbrasil

27 de December de 2024

Lilly Sarti desfila coleção outono inverno 25 no Pavilhão das Culturas Brasileiras do Parque Ibirapuera

Notícias ABEST

Depois de alguns anos ocupando outros locais de São Paulo, na última quarta-feira (15), SPFW volta a ter o Parque Ibirapuera como passarela principal em sua 58ª edição. Para encerrar o primeiro dia do comeback, Lilly Sarti apresentou sua coleção outono inverno 25 com inspirações orientais nas estampas, texturas e acabamentos.

A estética da coleção é baseada no desapego dos excessos que é o minimalismo, sem perder a ousadia e estilo próprio da marca. Sobreposições, peças assimétricas e cheias de balanço deram o tom de leveza no desfile, e as mangas volumosas combinadas com cintura bem marcada lembram que equilíbrio é tudo. Um destaque especial para a técnica devorê em algumas peças, característica dos tecidos transparentes e com relevo.